P&G Finalises Acquisition of Sanofi-Aventis' Oral Care Brands
Geneva, Switzerland (ots/PRNewswire)
- Pharmacy Channel Capability - Important Step to Oral Care Leadership
The Procter & Gamble Company (NYSE: PG) today announced that it has finalised the acquisition of Sanofi-aventis' global portfolio of trusted oral care brands for an undisclosed sum.
"Fluocaril and Parogencyl, are leading pharmacy brands in Europe, Asia and Africa with an incredibly loyal consumer following built on pharmacist and dentist recommendation - they are a strategic fit with our current oral care business," said Charlie Pierce, President, Global Oral Care at P&G. "This move not only consolidates our business in major European oral care markets, like France and Iberia, it also provides us with the perfect opportunity to build P&G's presence in the pharmacy channel."
Loyal Consumer Following Built on Pharmacist and Dentist Recommendation
Fluocaril range included the market leading toothpaste in pharmacies in France and #2 pharmacy brand in Spain, with annual sales of more than US$50 million worldwide. Consumers trust and love these products because of their superior performance and professional recommendation.
The two companies are also entering into a strategic relationship in which Sanofi-aventis will continue to manufacture both Fluocaril and Parogencyl for up to 5 years.
"This move is a wonderful opportunity to continue and deepen our commitment to the pharmacy channel," said Pierce. "We already have a number of health care brands, like Vicks, Actonel, Thermacare and Fixodent, in pharmacies. Long term, we view Pharmacy Channel capability as critical to better serving the needs of shoppers in both the health and beauty categories," he concluded
P&G is committed to further growing these great oral care brands in pharmacies, building on their strong heritage and P&G's proven abilities in consumer marketing and innovation as world leader in Oral Care.
About P&G
Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Crest(R), Blend-A-Med(R), Blend-A-Dent(R), AZ(R), Fixodent(R), Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Bounty(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Actonel(R), Vicks(R), Thermacare(R), Olay(R) and Clairol Nice 'n Easy(R), Head & Shoulders(R), and Wella. The P&G community consists of about 110,000 employees working in almost 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.
About Fluocaril
Established in 1947, Fluocaril is now sold in over 50 countries worldwide and offers a complete range of Oral Care products - toothpastes, toothbrushes, mouthwashes, floss, dental gum and pediatric drops - that comprehensively addresses the oral health needs of the whole family. Fluocaril has become the leading pharmacy toothpaste in France and the #2 in Spain behind Dentist recommendation and strong partnerships with Pharmacists.
About Parogencyl
Launched in the 1980's, Parogencyl offers a complete range of specialised Oral Care products for sensitive gums - toothpaste, toothbrushes, mouthwashes, floss. Based on superior gum protection and Dentist recommendation, Parogencyl has become the leading toothpaste for sensitive gums in Spain and the #2 in France.
Contact:
P&G Contacts: P&G Health Care - Mark Chakravarty (+41-22-709-6678)