EANS-Adhoc: Goldbach Media AG
2009 EBIT and sales expectations
ad-hoc disclosure transmitted by euro adhoc with the aim of a Europe-wide distribution. The issuer is solely responsible for the content of this announcement.
ebit
13.11.2009
2009 EBIT and sales expectations: Goldbach Media with EBIT decline and double-digit revenue increase
EBIT declines nearly 15% - sales growth over 10% - losses in Eastern Europe and margin reduction in online business - EBIT and sales growth for 2010 expected
Küsnacht, November 13, 2009. Together with its international subsidiaries in nine countries, Goldbach Media, the leading advertising marketer for private electronic, interactive and mobile media in Switzerland, expects an EBIT decline of nearly 15% for 2009. This is primarily due to difficult market conditions in the second half of the year in Eastern Europe, and increasing pressure on margins in its online business. However, despite increasingly negative currency influences and a recessive advertising market, Goldbach Media expects a revenue increase of more than 10% over last year´s figure. The share of sales obtained from online business will amount to about 37%, while the share of sales gained from international business will total approximately 20%. The Goldbach Group expects organic growth of approximately 7% for 2009. For 2010, Goldbach once again expects a strong sales increase and also a significant EBIT growth in comparison to 2009.
In an overall declining advertising market, Goldbach Media attained further market share gains in the offline segment during the 2009 business year by marketing private TV and radio in Switzerland and Austria. Sales in niche advertising segments, such as adScreen, electronic advertising at attractive points of sales, declined.
Despite persistent sales growth of approximately 40% in the online segment, Goldbach Media suffered major losses in Poland, Romania and the Czech Republic during the third quarter. A recovery does not appear to be on the horizon for the fourth quarter, though a high turnover was produced during this quarter last year. Additionally, Goldbach Media is experiencing increasing pressure on margins in the classic segments of display and banner advertising, due to the increasing direct marketing of platforms.
In 2009, Goldbach Media invested substantially in the development, organization and expansion of Southeast and Eastern European markets, and is well-positioned for an economic upturn with efficient marketing organizations.
In 2010, Goldbach Media expects strong sales and the return of EBIT growth. "As an early-cyclical advertising logistician," says Klaus Kappeler, CEO von Goldbach Media, "we should also profit from an economic upswing, particularly due to our strong position in many important markets of Southeast and Eastern Europe. With new marketing models, we are planning to achieve higher margins in the online market, which is still growing."
end of announcement euro adhoc
Further inquiry note:
Paul Riesen
CMO Head of Marketing & Communications
Tel. +41 44 914 91 63
Mobile: +41 79 688 24 74
Fax: +41 44 914 93 60
paul.riesen@goldbachmedia.ch
Branche: Media
ISIN: CH0004870942
WKN: 487094
Index: SPI, SPIEX
Börsen: SIX Swiss Exchange / official dealing