30.10.2007 – 11:31

Valora Holding AG

Invitation to a press breakfast briefing on Wednesday, October 31, 2007 in Zurich - Financial analysts' conference call in the afternoon

Bern (euro adhoc) -

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companies/Invitation

Dr. Fritz Ammann, Chairman of the Board of
Directors, Peter Wüst, CEO, and Markus Voegeli, CFO, are extending an
invitation to all media correspondents to attend a press breakfast 
briefing.

The briefing will review Valora's recent business performance and the
challenges recently placed before the group in the public domain.

We trust that you will be able to attend this event and look forward 
to welcoming you there in person.

Press breakfast briefing in Zurich to be conducted in German

Date:            Wednesday, October 31, 2007
Time:            10.00 a.m.
Participants     Media correspondents
Venue:           Crowne Plaza
                 Badenerstrasse 420
                 8040 Zurich
                 Phone      +41 44 404 44 44

Financial analysts' conference call to be conducted in English

Dr. Fritz Ammann, Chairman of the Board of Directors, Peter Wüst, 
CEO, and Markus Voegeli, CFO, will also be hosting a conference call 
for financial analysts that same afternoon.

Date             Wednesday, October 31, 2007
Time:            16.00 CET
Participants     Financial analysts'
Dial-in numbers: To participate in the conference: call the following number
                 (please call 5 to 10 minutes before the hour):
                 +41 (0) 91 610 56 00  (Europe)
                 +1 (1) 866 291 4166   (USA)
                 +44 (0) 207 107 0611  (UK)

end of announcement                               euro adhoc 30.10.2007 11:30:00

Further inquiry note:

Valora Holding AG
Belpstrasse 37
P.O. Box
3000 Bern 14
Phone +41 58 789 11 11
Fax +41 58 789 11 12

Branche: Retail
ISIN: CH0002088976
WKN: 208897
Börsen: SWX Swiss Exchange / official market
BX Berne eXchange / official dealing