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Valora Holding AG

Valora Retail

Muttenz (euro adhoc) -

Valora Retail further expands its presence in Germany and strengthens
its management team
  ots.CorporateNews transmitted by euro adhoc. The issuer is responsible for
  the content of this announcement.
merger, acquisition and takeover/professional career
Valora Retail further expands its presence in
Germany and strengthens its management team
Number of sales outlets in non-travel locations doubled By acquiring 
12 sales outlets in department stores and shopping centres in Berlin 
from Media Center GmbH, Valora will now operate a total of 25 "k 
presse + tabak" outlets, thus doubling the number of such stores in 
Germany at one stroke. These new units, which are located in selected
prime locations, fit very homogeneously with the core business Valora
Retail has already established in Germany.
Valora Retail plans a further expansion of its outlet network beyond 
railway station and airport sites. While railway station bookstores 
remain its core bookselling business, increasing attention will be 
paid to non-travel-related locations in future, particularly since 
there is currently no specialist press retailer with a network of 
branches operating in city-centre locations in Germany. Valora has 
acquired the new outlets with retro-active effect from December 1, 
2008.
Valora Retail strengthens its management team With effect from 
January 1, 2009, Jörg Brun will assume management responsibility for 
convenience formats at Valora Retail, where he will also run the 
division´s category management function. Most recently, Mr. Brun was 
in charge of food marketing at the Federation of Migros 
Co-operatives, prior to which he held a number of marketing and 
purchasing positions with the Migros group. As a member of Cevanova´s
Board of Directors, Mr. Brun also played a significant part in 
shaping that firm´s convenience store business.
Jörg Brun´s primary focus will be on building up Valora´s network of 
avec. convenience stores. Valora Retail intends to expand the number 
of avec. shops to 100 by the end of 2009, thus significantly raising 
its profile in this market. The next few months will also see a 
number of new building block concepts being tested at pilot sites, 
ready for a projected launch to a wider market in the course of 2009.
end of announcement                               euro adhoc

Further inquiry note:

Investor Relations:
Mladen Tomic
Tel.: +41 58 789 12 20
E-Mail: mladen.tomic@valora.com

oder

Media Relations:
Stefania Misteli
Tel.: +41 58 789 12 01
E-Mail: stefania.misteli@valora.com

Branche: Retail
ISIN: CH0002088976
WKN: 208897
Börsen: SWX Swiss Exchange / official market
BX Berne eXchange / official dealing

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