01.03.2005 – 14:55

Orange Communications SA

Orange launches loyalty offers on the web

Lausanne (ots)

Mobile telephone or free minutes

For the first time, Orange customers are now able
to select their very own personalized loyalty offer on the Internet.
Customers can choose from benefits such as a new mobile telephone at
a reduced price or monthly free minutes. Orange is the first and only
mobile telephone operator to provide personalised loyalty offers on
the Internet.

Orange customers have been able to manage their subscriptions
using the Internet for some time, as long as they have first
registered at www.orange.ch. With this new service, customers can
order their own personal loyalty offer on-line at any time in the "my
account" section. They are also able to choose between a new mobile
phone or free minutes and subsequently receive the new mobile phone
by post.

The new feature comes in addition to the existing comprehensive
functions available with on-line management at www.orange.ch  In this
way, customers no longer need to ring up customer service to find out
about their individual loyalty offer. Orange is proud to be the first
and the only mobile telephone provider in Switzerland to offer its
customers this option.

Orange rewards the loyalty of its customers either with a
reduction (up to 100%) on the price of a mobile telephone or with
monthly free minutes for a period of 12 months and for calls to all
Swiss networks. The individual customer profile determines either the
number of monthly free minutes without an extension to the contract
or the reduction in price of a mobile telephone with an extension of
12 or 24 months.

On-line management of your price plan

Orange customers who have registered at www.orange.ch can make use of
a wide range of account management functions through the Internet,
making it possible to monitor every aspect of their mobile telephone
account. The following options are available in the "my account"
section:

function                 options
Category: billing

my bills                - access to the last three mobile telephone 
                          bills 
                        - detailed view available for download as PDF

or in CSV format for use with MS Excel 
                          account statement
                        - for CHF 5 each, you can order detailed  
                          copies of the last 12 monthly bills

payment method          - details and forms about how to pay mobile 
                          telephone bills by Yellownet, direct debit,

e-banking, payment order or credit card 
                          account usage latest calls
                        - detailed view of the calls you have made 
                          since the last bill
                        - available for download in CSV format for 
                          use with MS Excel

summary of usage        - summary of charges for services used since 
                          the last bill

view remaining units    - detailed listing of the units you have
                          already used and the number remaining for  
                          price plans with inclusive minutes, SMS, 
                          MMS, data volume, etc.

category:  manage account
function                 options

address                 - view stored user and billing address

my options              - summary of subscriptions taken out and 
                          other additional subscription services
                          available
                        - option to subscribe to additional services 
                          on-line

subscriber 
information             - summary of account information such as  
                          subscription holder, current price plan, 
                          commencement date, billing schedule, 
                          services provided

security code           - set and change the security code for "my 
                          account"

category: offers (NEW!) 
function                 options

a new mobile telephone  - personal offer of a selection of mobile 
                          telephones available by on-line order at a 
                          reduced price

free minutes            - personal offer of a specific number of free

minutes per month for calls to all Swiss  
                          networks for a period of 12 month

category: SOS mobile
function                 options

block my line           - on-line blocking of the SIM card if the 
                          mobile telephone is lost or stolen

request my PUK code     - on-line request for the unblocking code 
                          (PUK) if the mobile telephone has been
                          blocked by entering the incorrect PIN code 
                          three times.

Orange customers who have registered at www.orange.ch can also use
e-mail, SMS, MMS, a calendar and address book on-line as well as
configure WAP services.

You can find out more about the loyalty offer, on-line account
management and other Orange offers at: www.orange.ch

Contact:

Therese Wenger, Director Media & PR
Orange +41-78-787'10'16
Téléphone +41-21-216'10'16
Fax +41-21-216'10'15
E-mail: therese.wenger@orange.ch
Internet: http://www.orange.ch

Orange Communications SA
World Trade Center
Av. de Gratta-Paille 2
Case postale 455
CH-1000 Lausanne 30 Grey