Optima "Automatic Rate" from Orange now also available for "SMS" users - SMS starting at 15 cents
Ein Dokument
Lausanne (ots)
Indication: Further information (graphic) can be downloaded as pdf under: http://www.presseportal.ch/de/story.htx?firmaid=100003587
As of March 14, 2005, Orange will integrate the SMS option with the Optima automatic rates system. With this new option, Optima customers will automatically be charged the lowest possible SMS rate available to them each month. All new Optima customers will automatically benefit from the lowest possible SMS rate based on their individual usage.
In September 2004, Orange introduced an automatic rates system in which customers are charged the lowest national talk time rates available to them each month based on the Orange rates system. At that time, Orange had announced that it was also going to extend this rates system to its data services. With the SMS option integration Orange has taken one step ahead in this direction.
"Our research shows that for up to 50% our customers, the amount of their monthly bill fluctuates by 50%.. In other words, SMS usage fluctuates in the same way as the number of calls made Customers who use Optima now are no longer part of the 90% of Swiss mobile phone customers who, according to comparison studies, pay too much due to using the wrong system. Optima SMS automatically charges the lowest SMS rate and at 15 cents per SMS, it is one of the lowest priced SMS rates available anywhere," explains Marketing Director Timm Degenhardt the offer Optima SMS.
- Graphic: Please see the attached pdf.-file
Optima automatically adjusts the customer's rates, including talk time minutes to the individual call volume each month. As a new service, Optima also adjusts the SMS rates. If less than 30 SMS are sent, each SMS costs 25 cents. If more than 30 SMS are sent, each SMS then only costs 15 cents. This plan is available by activating the automatic SMS option for a monthly fee of CHF 3.
Customers who order a new Optima price plan will take advantage of the automatic rates adjustment for calls and SMS. Existing Optima customers can contact customer service to have Optima SMS activated for them.
Please log onto www.orange.ch for further information about Optima and the Orange product range.
Orange Communications SA Therese Wenger, Director Media & PR World Trade Center Av. de Gratta-Paille 2 Case postale 455 1000 Lausanne 30 Grey Mobile: +41 78 787 10 16 Tel. +41 21 216 10 16 Fax +41 21 216 10 15 E-mail: therese.wenger@orange.ch Website: www.orange.ch