EANS-News: Lenzing AG Lenzing launches TENCEL? Luxe
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Strategic Management Decisions/Company Information
Paris/Lenzing - Highlights
* The new lyocell filament heralds a new era of sustainable cellulose fabrics
for the premium luxury market
* Basic engineering for bigger scale industrial line started
At an exclusive event in Paris, the Lenzing Group launched a new product: TENCEL
TM Luxe. The TENCEL TM Luxe branded lyocell filament is another key milestone in
the implementation of the company's sCore TEN strategy and the first time that
Lenzing enters the filament market. It will further support Lenzing's shift to
become a true speciality player in the botanic materials market derived from
sustainable wood sources.
TENCEL TM Luxe: The new player of eco-couture fabrics
TENCEL TM Luxe branded filaments are the new player for sustainable high-end
cellulose textiles by offering superior aesthetics, performance and comfort
level that allow them to be the perfect partner with other noble fibers such as
silk, cashmere or wool. The smooth surface of the TENCEL TM branded Luxe
filament gives fabrics a silky smooth feel and liquid-like drape for the most
sensual silhouettes. Moreover, TENCEL TM Luxe branded filaments are naturally
breathable due to their wood-based origin and offer outstanding color fastness,
enabling designers to express bold color palettes where creativity knows no
boundaries.
TENCEL TM Luxe: a new era in sustainable manufacturing
TENCEL TM Luxe eco-botanic lyocell filaments are made from wood pulp, which is
sourced from sustainable wood in line with Lenzing's strict Wood and Pulp
Policy. They are produced using Lenzing's pioneering closed-loop lyocell
production process, which has received the "European Award for the Environment"
from the European Union. This process ensures minimal environmental impact due
to low process water and energy use and raw materials consumption.
"We are committed to setting industry standards in order to enhance the
protection of our environment while making filaments for fabrics that are
designed to appeal to the most sophisticated consumers. The launch of TENCEL TM
Luxe is a further sign of our ongoing commitment towards innovation and
sustainability", explains Stefan Doboczky, Chief Executive Officer of the
Lenzing Group. "The expansion plan represents the next consistent step in the
implementation of our sCore TEN strategy and is a commitment of Lenzing as a hub
for research & development and engineering."
TENCEL TM Luxe is another proof of Lenzing's innovation strength. It will open
new markets for the company and for its customers and partners and will allow
the company to participate in the premium segment of the fabrics market. With
the help of TENCEL TM Luxe Lenzing will support the luxury apparel industry to
redraw the borders between responsibility and high-end luxury fashion, and is
part of Lenzing's ongoing commitment towards sustainability-driven innovation.
TENCEL TM Luxe will be produced at the Lenzing site in Austria. Lenzing plans to
expand the capacity at this site over the coming years and has started the basic
engineering for a large scale commercial line for filaments. To optimize a new
plant design and start up, this Lenzing site was chosen as the future
manufacturing hub for TENCEL TM Luxe.
"The decision for the Lenzing site in Austria as a hub for TENCEL TM Luxe helps
to build up a strong knowledge base for this new technology at the headquarters
of the company", says Heiko Arnold, Chief Technology Officer of the Lenzing
Group. "Here we can fully leverage the proximity between operations, research &
development, customer service and the engineering organization to accelerate the
development of this technology for the production of TENCEL TM Luxe on a bigger
industrial scale."
The decision about a new plant for the production of TENCEL TM Luxe on a bigger
industrial scale will be made in the third quarter of 2018.
Photo Download:
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Further inquiry note:
Lenzing AG
Mag. Waltraud Kaserer
Vice President Corporate Communications & Investor Relations
Tel.: +43 (0) 7672 701-2713
mailto:w.kaserer@lenzing.com
end of announcement euro adhoc
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issuer: Lenzing AG
A-A-4860 Lenzing
phone: +43 7672-701-0
FAX: +43 7672-96301
mail: office@lenzing.com
WWW: http://www.lenzing.com
ISIN: AT0000644505
indexes: ATX, WBI
stockmarkets: Wien
language: English