21.09.2009 – 12:00

MERIDIIST - TAG Heuer Launches a Fun, Innovative Viral Marketing Campaign for Its Luxury Phone

- Indication: Picture can be downloaded free of charge under:
     http://www.presseportal.ch/de/pm/100003967/?langid=2 -

The viral marketing campaign developed for Meridiist, TAG Heuer's 
luxury telephone, is a true revolution in quality. With an innovative
design, it gives Internet users the opportunity to win a customized 
Meridiist.

This campaign, centred around a short film written and filmed by 
director Pierre Morel - a member of Luc Besson's circle - gives 
viewers the chance to enjoy a fun and unique experience based on a 
prestige product.

The website http://www.tagheuer.com/meridiist puts users into the 
director's chair, allowing them to select takes and scenes of their 
choice in order to try to win a Meridiist. They are then asked a 
series of questions about the film and the product in order to 
increase their chances of winning the luxury phone.

The site also has bonus pages on the making of the film, a photo 
gallery, and the Meridiist's features.

"This device marks a true revolution in luxury communications", 
says Steve Amstutz, TAG Heuer's Managing Director of Communications. 
"By uniting the look of a feature-quality film with the purpose of a 
viral marketing campaign, TAG Heuer solidifies its status as a 
cutting-edge brand and enables Meridiist to stand out in a way that 
goes beyond its design and innovative features."

At 28 hours on standby and 7 hours of talking time, Meridiist is 
without question the longest-lasting phone on the market. The second 
screen, ideally located on the phone's top side, lets you view the 
time, set up a 1/100th-second precision stopwatch, and discreetly 
check incoming calls.

Director Pierre Morel has managed to combine the essence of 
Meridiist, design and performance, with the magic of a contemporary 
love story.

For a chance to win a Meridiist: http://www.tagheuer.com/meridiist

About TAG Heuer

TAG Heuer, the global leader in prestigious sports watches and 
chronographs since 1860, is currently the flagship brand of 
timepieces of the world's number one purveyor of luxury goods: the 
LVMH group. TAG Heuer is the first watchmaker ever to master luxury 
chronographs with an unsurpassed precision of 1/10th, 1/100th and 
1/1,000th of a second.

Contact:

Sarah Garcia
Tel.: +33(0)1-43-12-12-04
E-Mail: info.meridiist@modelabs.com