14.07.2003 – 07:58

Brown & Williamson Tobacco Corporation

Will Your City Be Home to America's Best Mix DJ? - This Weekend 11 City Champions Scratch for the KOOL MIXX DJ National Title

CHICAGO, IL (ots)

11 cities, 11 champions, 2 returning champs.
This weekend they've all converged on Chicago to battle for the title
of national champion in the sixth KOOL MIXX DJ National
Championships. Each city champ was named king of his DJ domain in
fierce city competitions to advance to the national finals. City
winners impressed tough judges and even tougher crowds with their
amazing mixing skills. They made it to Chicago by beating their
city's best rival DJs in a series of highly competitive preliminaries
and incredible city finals.

In addition to the 11 city finalists, returning KOOL MIXX
champions DJ Precision (2000) and DJ Klever (2001, 2002) will compete
in the semi-finals on Friday, July 11th in Chicago at the
Subterranean, 2011 W. North Avenue. A panel of music industry and DJ
professionals will judge the competitors. They will be scored on
creativity and originality, scratching, beat juggling, performance
and crowd response. Doors open at 9:00 p.m. Radio personality Pharris
Thomas will host the event.

The top 6 DJs from the semi-finals will advance to the national
finals on Saturday, July 12th at the Vic Theatre, 3145 North
Sheffield. Hip Hop legend Doug E. Fresh will handle the MC duties.
The final battle will also feature a highly anticipated performance
from a crowd favorite, hip-hop's prince poet Common. Doors open at
9:00 p.m.

The KOOL MIXX DJ champion will receive $5,000. The runner-up will
receive $2,500 with the remaining semi-finalists receiving $1,000.

Each of the city finalists received $2,500 for winning the city
crown. Brown & Williamson, which made a $500 donation to each city
finalist's favorite charity, will make a $2,500 donation to the KOOL
MIXX champion's favorite charity.

KOOL MIXX 2003 has featured appearances and performances by some
of today's hottest artists, DJs and on-air radio personalities,
including Ludacris, Gang Starr, Brand Nubians, Mr. Cheeks, Busta
Rhyme, Fat Joe, De La Soul, Common, Mobb Deep, Doug E. Fresh, Kay
Slay, Big Von, AJ Calloway, Pharris Thomas, Bushman, Charlie Chan and
many more.

Finishing up its sixth year, the highly successful KOOL MIXX
National DJ Competition expanded to 14 cities in 2003, including 2
showcase cities.

Consistent with Brown & Williamson's policy of directing its
marketing programs only to adult consumers, this event is for adults
only.

Below is a list of the KOOL MIXX 2003 city champions and the
charities they support through donations from Brown & Williamson.

KOOL MIXX DJ CITY CHAMPIONS

City         Name              DJ Name     Charity

Chicago      Gonzalo Ultreras  Keyco       Habitat For Humanity 
   New York     Mike Weinstein    I-Emerge    Miracle Makers 
   DC           Eric Jao          Enferno     United Way 
   Cleveland    Drew              Kut Nyce    United Negro College
                                              Fund 
   Detroit      Leonard Adams     Lenn Swann  Detroit Center for     
                                              Hispanic Development 
   St. Louis    Donald Hines      D Fly D Ex  Blacks Assisting Blacks
                                              Against AIDS 
   Atlanta      Lord Aswad        DJ Lord     Atlanta Community Food
                                              Bank 
   New Orleans  Roger Dickerson   Raj Smoove  100 Black Men 
   Miami        Jamie Keogh       Immortal    Inner City Dance
                                              Company 
   LA           Racky Aujero      Rocky Rock  Jam Master J.
                                              Foundation 
   San Fran     Marc Bayangos     Mr. B       Jam Master J.
                                              Foundation

Contact: 
Steve Kottak 
Company: Brown & Williamson 
Phone: +1/502-568-7193

Contact:

Brian Stevenson
Company: MediAAH!
Phone: +1/973-748-4060
Email: stevenson710@aol.com