G-SAM Continues European Expansion at IBC

Sun Microsystems, IBM and EMC Join World-Class Group of Vendors,
Users and Integrators in Advancing State of Digital Asset Management

IBC -- G-SAM, the world's first global trade association dedicated
to accelerating the uptake of asset management technologies, has made
its official European debut at IBC 2003 with a booth (Stand 8.658),
press conference and a VIP cocktail reception, bringing together the
best practices of the two continents that have taken Digital Asset
Management (DAM) to its current status.

Many prominent G-SAM members with operations on both continents
will be exhibiting at IBC, including the newest members, Sun
Microsystems (NASDAQ: SUNW), Stand 9.429; EMC, Stand 11.431; and IBM
(NYSE: IBM), Stand 2.120/2.121, as well as founding members Avid
Technology (NASDAQ: AVID), Stand 7.631; Sony Data Systems (NYSE:
SNE), Stand 9.101/9.110/9.111; and SGI (NYSE: SGI), Stand 7.531. Many
other G-SAM members will be in attendance at the leading
international broadcasting trade show, said G-SAM founder and
executive director, Richard Eberhart.

The Association also represents worldwide, cross-industry leaders
in the content sector who have pioneered uses of DAM, including BBDO,
Harley Davidson, HBO, and Universal Studios.

"In a span of less than six months, G-SAM has gone from a great
idea and a press conference at NAB to a truly worldwide organization
of great companies and professionals," said Adrian Scott, president
of G-SAM Europe. "Today, we are focused on working together
interactively to support each other and to move the standards for
building, implementing and using Digital Asset Management systems
worldwide."

"The need for asset management, obvious for a long time, has been
made more- so by the increasing complexities of digital workflow and
increasing demands of enterprise storage -- the world's getting
larger," said Peter Fasciano, co-founder of Avid. "GSAM will help us
in navigating this larger world and finding our way to a much- needed
common solution."

"It's a privilege to participate as a member of G-SAM," said
Dennis Pannuto, CIO of BBDO. "The Global Society of Asset Management
does a fabulous job at bringing together the brightest minds from a
broad spectrum of reputable companies and organizations to address
one of the hottest topics today. They take a 'no holds barred'
attempt to discuss very challenging and difficult topics that
companies and developers are facing now when implementing digital
workflow solutions."

Among G-SAM's goals as an organization are:

--  Actively influencing standards that promote openness and   
       interoperability between enterprise systems.

--  Reducing the complexity of the digital asset management field

by demonstrating best practices across multiple vertical 
       industries.

--  Providing an accessible forum for sharing of lessons learned 
       globally.

-- Aggregating, promoting and sharing the expertise of thought 
      leaders in the field.

-- Identifying the potential of new areas of the
      field as they evolve and emerge.

This fall, G-SAM will also be holding the first-ever international
conference on DAM to be completely run by its participants in pursuit
of delivering results at the end of the conference. G-SAM 2003 will
take place at the Tribeca Grand Hotel, New York City, on November
10-11. The conference is being co-produced by the Entertainment
Technology Alliance (ETA), a leading worldwide conference and event
organizer in the digital convergence sectors. The conference agenda
and registration for this event can be found at www.g-sam.org. All
sponsors, speakers and exhibitors are members of G-SAM.

About G-SAM

The Global Society for Asset Management (G-SAM, pronounced "Gee-
Sam") is an independent, vendor-neutral and self-funding, trade and
professional organization representing the broad interests of the
entire Asset Management industry, including content creators,
technology vendors and systems integrators. G-SAM Founding Members in
the Content Creators sector include ESPN, BBDO, Harley Davidson, HBO,
Rainbow Networks, Gilbane, NBC, ABC, News Corporation, Sony Pictures,
and Universal Studios. G-SAM Principal and Founding Members in the
Vendor sector include Ascent Media Group, Artesia Technologies, Avid
Technologies, Sony Data Systems and WAM!NET. Other supporting members
include, EMC, IBM, BBC Technologies, Intel, eMotion, ADAM Systems
Group, Exavio, and RightsLine. To learn how to become a member of
G-SAM, please visit http://www.g- sam.org.

For more information on the G-SAM 2003 annual conference,
membership or sponsorship informaiton, please contact Richard
Eberhart, 323-254-6545,  richard.eberhart@g-sam.org. For G-SAM Europe,
please contact Adrian Scott, +44 7753 748888,  adrian.scott@g-sam.org.
For G-SAM Asia, please contact Joyce Schwartz, 310-822-3118, 
joyce.schwartz@g-sam.org. For G-SAM Australia, please contact Phil
Sandberg, +61 2933 22221, phil@g- sam.org.

Contact:

Rita Tennyson
THE TERPIN GROUP
310-821-6100 x104
E-Mail: rtennyson@terpin.com

G-SAM Continues European Expansion at IBC

Amsterdam

Enterprises

Computer

IT

Wirtschaft