17.09.2008 – 09:10

Maurice Lacroix S.A.

Martin Bachmann, new CEO of the Swiss watch manufacturer Maurice Lacroix

Zurich (ots)

- Indication: Pictures can be downloaded for free under:
    http://www.presseportal.ch/de/pm/100005598 -

From 1 November 2008, Martin Bachmann
(46) takes over as CEO of the Swiss luxury watch manufacturer Maurice
Lacroix. For the last seven years Martin Bachmann has already been
involved significantly in the positive development of Maurice Lacroix
as executive board member responsible for the divisions
Marketing/Country Operations.

Martin Bachmann: "I am really looking forward to the new challenge
as CEO. In recent years Maurice Lacroix has made the leap into the
league of Swiss manufacture brands. Together with my management team,
it is my goal to continue this successful strategy. In so doing, we
will, in particular, build on our innovative strength and creativity
with which we also intend to inspire our customers in the coming
years."

Martin Bachmann's successor for the position of Director of
Sales/Country Operations is 40-year-old Marc Gläser, who returns to
the brand after four years; marketing will report to Sandro Reginelli
on the executive level.

About Maurice Lacroix

Since launching its first watch in 1975, Maurice Lacroix has
evolved to become a sought-after manufacture brand known for its
complex movements. Since the beginning of the 1990s it has focused on
developing attractive additional options with elaborate, surprising
mechanisms. Important milestones in the brand's history include
Maurice Lacroix's 2003 Masterpiece Double Rétrograde, with a highly
complex mechanism for the two retrograde displays developed entirely
in-house, as well as the design of a three-quarter-plate bridge in
2005, first used for the Masterpiece Lune Rétrograde. Its
high-quality manufacture movements and the production of complex
components for mechanical calibers propelled Maurice Lacroix into the
rank of an exclusive Swiss watch manufacturer at the end of 2006. It
achieved another coup with the launch of Mémoire 1, the first
mechanical watch with a memory function, officially presented at
Baselworld 2008.

Maurice Lacroix is one of the few independent watch manufacturers
and has around 300 employees worldwide, about 200 of whom are located
at its international headquarters in Zurich and its production sites
in Saignelégier and Montfaucon in Switzerland.

Kontakt:

Maurice Lacroix S.A.
Stéphane Waser, International
Marketing Manager
Tél.: +41/44/209'11'11
Mobile: +41/78/850'99'33
E-Mail: stephane.waser@mauricelacroix.com