15.05.2009 – 14:30

Maurice Lacroix S.A.

Maurice Lacroix: British golf star Justin Rose new brand ambassador

Zurich (ots)

- Information: Pictures can be downloaded under:
     http://www.presseportal.ch/de/pm/100005598

Former European No.1 relies on true values – on his wrist too

Justin Rose and Maurice Lacroix signed a contract
over a close partnership. The collaboration starts with immediate
effect and will last for three years, with an option on extension for
two additional years. The goal is to convert the mutual appreciation
in several creative projects on an international basis.

“We could not desire a better ambassador for our company. We
create watches for people who have the confidence to be themselves.
Personalities who stand out from the crowd, who are authentic and
looking for more than social status. This profile fits Justin Rose
perfectly”, says CEO Martin Bachmann. With his natural charisma and
pleasant yet focused manner, the British golfer uniquely embodies the
spirit of Maurice Lacroix. “Authenticity is not a marketing slogan
for us, it is a state of mind. Our fundamental desire is to create
products that are genuine and true, whose actual value is not only in
what can be seen,” explains Bachmann.

The things with which Justin Rose, born on 30 July 1980, surrounds
himself must reflect his attitude and provide meaningful
accompaniment to his life. “I am interested in the best quality,
because I want to have something from the things around me for a long
time and I must be able to rely on them. For me the design is every
bit as important as the function. Ostentation for the wrist and bling
bling do not fit into my world.”

Justin Rose burst onto the golfing scene as a 17 year old at the
1998 British Open at Royal Birkdale when he holed a 40 meter pitch
shot for a birdie on his final hole to claim 4th place. He started
his professional career the next day. Justin Rose is considered one
of golf’s most consistent players. He is one of the best in Europe.
In 2007 he won the European Tour Order of Merit, reached a career
high of number 6 in the world rankings and won the Volvo Masters in
Valderama. In 2008 he made his first appearance for the European
Ryder Cup team, where he defeated Phil Mickelson in the singles and
was the best performing rookie for both teams.

About Maurice Lacroix

Since the launch of its first watch model in 1975, Maurice Lacroix
has developed to become a sought-after Manufacture brand. With its
own factories producing complex components for mechanical calibers,
Maurice Lacroix joined the exclusive league of Swiss watchmakers at
the end of 2006. Thanks to continued innovative development both in
technical fields and in design, Maurice Lacroix has registered
several patents and trademarks. The Mémoire 1, the first mechanical
watch with a memory which was officially presented at Baselworld
2008, gained worldwide acclaim.

Maurice Lacroix is one of the few independent watchmakers and
employs only 300 people worldwide, around 200 of whom are based at
the international head office in Zürich and the production facilities
in Saignelégier and Montfaucon in Switzerland.

Contact:

Maurice Lacroix S.A.
Katrin Roth, International PR Manager
Tel. +41/44/209’12’73 /
Mobile: +41/79/821’40’42
E-Mail: katrin.roth@mauricelacroix.com
Internet: www.mauricelacroix.com