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Gemplus

Gemplus takes the SIM into the Multimedia Age With GemXplore Generations

Luxembourg and 3gsm World Congress, Cannes (ots/PRNewswire)

- A new range of cards from 128KB to 1 GB representing a
breakthrough  in SIM design and memory, generating value for all 3GSM
networks
Gemplus International S.A. (Euronext: LU0121706294 - GEM and
NASDAQ:  GEMP), the world's leading provider of smart card based
solutions, today  launches its new range of SIM cards designed to
support mobile network  operators in their business and technology
challenges arising from  multimedia convergence. GemXplore
Generations offers increased flexibility,  larger memory and
unrivalled performance as well as innovative services to  help mobile
operators build differentiating service offers for their  customers.
Based on a new modular high performance 32-bit operating system
and  Flash memory technology, GemXplore Generations offers innovative
"pick and  plug" card design during the pre-issuance phase and a
unique service for  remote upgrades once the card is in the field.
These innovative services  offer significantly reduced time-to-market
and increase the capacity to  upgrade SIM-based services. It also
enables the personalization of services  to each market segment, even
when the card is in the hands of the end-user.
"Our aim has always been to work closely with our customers and
design  our product roadmap in line with their needs. GemXplore
Generations was  born out of growing demand for a flexible SIM that
embraces the  opportunities for multimedia mobile communications",
said Philippe Vallée,  Executive Vice-President, Telecom Business
Unit, Gemplus. "Our customers  recognize the value of the SIM in
service deployment and the privileged  link it offers with their
customers. They needed a product that would offer  a more unified
management of operator-centric and network information as  well as
personal information and multimedia capabilities, which could be
updated even when in the hands of the user. GemXplore Generations has
been  designed to respond to their current challenges and build
future  generations of added value services."
GemXplore Generations helps operators improve their relationships
with  their end-users and facilitate service use through a "web-like"
presentation of SIM-based services and by unifying service management
in a  unique and secure location.
Ronen Daniel, VP Marketing at the application provider, Celltick
Technologies, said: "We are excited about Gemplus' new SIM
technology. It  opens new opportunities that our customers will
appreciate. The new SIM  allows mobile operators to distribute our
LiveScreen applet more rapidly,  and to upgrade SIM cards that have
already been given to users. Using it we  will also enhance the user
interface, deliver richer media and display live  content in slicker
and more appealing format".
The GemXplore Generations cards comply with the latest standards
and  rely on a full infrastructure of services helping mobile
operators  stimulate multimedia service adoption. They also reinforce
brand by  offering innovative services and managing exclusive
content: storage of MMS  and J2ME applications, secure access to
mobile-TV, multi network access  control, mobile payment, DRM, secure
contactless applications, etc.
At the high end of the range, GemXplore Generations Multimedia has
been  developed to break down the traditional barriers associated
with SIM use by  removing the limitations of memory size, with
gigabyte storage capacity,  and by offering high speed data transfer
between the handset and the SIM.  This means that the SIM evolves
into a trusted device where the mobile  operator can remotely manage
all mobile services and where all personal and  multimedia content
can be stored. This facilitates and secures the  management of
multimedia services as well as continuity of service for the
end-user when changing handset.
Visit the Gemplus stand (Hall 1, B19) at the 3GSM World Congress
2005  for a demonstration of GemXplore Generations or cross the
Croisette to  visit the Gemplus Demonstration center.
About Gemplus
Gemplus International S.A. (Euronext: LU0121706294 - GEM and
NASDAQ:  GEMP) is the world's leading player in the smart card
industry in both  revenue and total shipments (source:
Gartner-Dataquest (2004), Frost &  Sullivan, Datamonitor.). It has
sold over 5 billion smart cards.
With security at its core, and 2400 patents produced by its
innovative  R&D team, Gemplus delivers a wide range of portable,
personalized solutions  in areas including Identity, Mobile
Telecommunications, Public Telephony,  Banking, Retail, Transport,
Healthcare, WLAN, Pay-TV, e-government, and  access control.
Gemplus' revenue in 2004 was 865 million Euros.
www.gemplus.com
(c)2005 Gemplus. All rights reserved. Gemplus, the Gemplus logo,
are  trademarks and service marks of Gemplus S.A. and are registered
in certain  countries. All other trademarks and service marks,
whether registered or  not in specific countries, are the property of
their respective owners.
Some of the statements contained in this release constitute
forward- looking statements. These statements relate to future events
or our future  financial performance and involve known and unknown
risks, uncertainties,  and other factors that may cause our or our
industry's actual results,  levels of activity, performance or
achievements to be materially different  from any future results,
levels of activities, performance, or achievements  expressed or
implied by such forward-looking statements. Actual events or  results
may differ materially. Although we believe that the expectations
reflected in the forward-looking statements are reasonable, we cannot
guarantee future results, levels of activity, performance or
achievements.  Factors that could cause actual results to differ
materially from those  estimated by the forward-looking statements
contained in this release  include, but are not limited to: trends in
wireless communication and  mobile commerce markets; our ability to
develop new technology, and the  effects of competing technologies
developed and expected intense  competition generally in our main
markets; profitability of our expansion  strategy; challenges to or
loss of our intellectual property rights; our  ability to establish
and maintain strategic relationships in our major  businesses; our
ability to develop and take advantage of new software and  services;
and the effect of future acquisitions and investments on our  share
price. Moreover, neither we nor any other person assumes
responsibility for the accuracy and completeness of such
forward-looking  statements. The forward-looking statements contained
in this release speak  only as of this release. We are under no duty
to update any of the forward- looking statements after this date to
conform such statements to actual  results or to reflect the
occurrence of anticipated results.

Contact:

For more information: Gemplus PR, Jane Strachey Tel: +33(0)442364661
e-mail: jane.strachey@gemplus.com; Edelman PR, Helen Baker, Tel:
+44(0)20-7344-1285 e-mail: helen.baker@edelman.com

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