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Atmel Corporation

Ember and Atmel Bring Ultra-low Power 2.4 GHz ZigBee Networking and Microcontroller Platform to Market

San Jose, California and Boston (ots/PRNewswire)

Atmel(R)
Corporation (Nasdaq: ATML), a global leader in the development and
fabrication of advanced semiconductor solutions, and Ember(R)
Corporation, a leader in low-power wireless semiconductor solutions
announced their partnership on the ultra-low power ZigBee(TM)
semiconductor platform. Atmel's AVR(R) 8-bit Flash microcontrollers
combined with Ember's wireless semiconductor systems let OEMs take
advantage of the emerging ZigBee application market with a complete,
integrated microprocessor, radio and software solution. ZigBee is a
wireless, standards-based radio technology that addresses the unique
needs of remote monitoring and control and sensor network
applications.
The partnership has already borne fruit, with many electronics
manufacturers (OEMs) bringing real-world ZigBee-based products to
market. For example, NURI Telecom, one of Korea's leading IT
integrated management solution and automatic meter reading (AMR)
solution providers, has developed a ZigBee-based AMR product and Home
Network Solution using Atmel's and Ember's platform. NURI Telecom has
also developed a ZigBee-based communication module as a OEM product
for many other AMR and Home Network Solution providers. Currently in
pilot testing in Korea, and soon to be launched in the U.S., NURI's
wireless AMR system will save utility companies millions of dollars
by eliminating the need to manually read electric, gas and water
meters at homeowners' premises. It will also bring new revenue
opportunities by enabling utilities to play in the emerging Digital
Home market by providing remote monitoring and control services for
home security, anti-fire system and home appliance control.
OEMs like NURI can rapidly build applications for the Atmel/Ember
platform using the Ember's 2420 Developer Kit. It includes hardware
that comprises the Atmel AVR(R) microcontroller, development tools,
and software for embedded applications. The kit's software also
includes a service-aware API that simplifies code development and
lets OEMs focus on their embedded applications.
"Ember has a very good ZigBee platform," said Jarle Boe, Atmel's
AVR Marketing Manager. "Ember's first class ZigBee-ready solution
combined with their strong support of the ZigBee Alliance makes them
a great partner. Moreover, Ember's IEEE 802.15.4 platform is used by
National Technical Systems (NTS) as a 'Golden Suite' when comparing
other 2.4 GHz, 802.15.4 products targeted for ZigBee for MAC-level
interoperability."
The Atmel and Ember ZigBee ready offering is designed as a
complete, fast-to-market solution for OEMs building products for home
and building control, automation, security, consumer electronics,
medical monitoring and toys. These applications require a technology
offering long battery life, reliability, automatic or semiautomatic
installation, and simplified addition or removal of network nodes
combined with a low system cost. The companies' ZigBee ready solution
supports all these requirements with wireless mesh monitoring and
management networks that automatically configure and heal themselves
while working for years on very little power.
Atmel's AVR Flash microcontrollers (MCUs) are ideal for
battery-powered ZigBee applications because they offer the lowest
operating voltage and up to 50 times less consumption than other
Flash MCUs on the market. Additionally, because network nodes must be
field upgradeable over the ZigBee network, Atmel's Flash based AVR
MCUs provide field upgrade ability without extra system costs. The
AVR-Ember solution complements other Atmel ZigBee initiatives such as
Z-Link(TM) products.
"Atmel's AVR microcontrollers work well in ZigBee applications
thanks to the flexible internal memory sizes needed to support the
ZigBee protocol stack," said Venkat Bahl, Ember's Vice President of
Marketing. "The high performance and low power consumption offered by
our combined chipset solution ensures minimum latency and maximum
battery life for wide ranging ZigBee applications."
About Atmel
Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory
and radio frequency (RF) components. Leveraging one of the industry's
broadest intellectual property (IP) portfolios, Atmel is able to
provide the electronics industry with complete system solutions.
Focused on consumer, industrial, security, communications, computing
and automotive markets, Atmel ICs can be found Everywhere You
Are(SM).
About Ember Corporation
Ember Corporation develops wireless semiconductor solutions that
help buildings consume less energy, manufacturing plants run with
fewer breakdowns, and the country's borders and infrastructure remain
safe and secure. Its vision is to help create an "Internet of things"
by enabling the eight billion microcontrollers built into products
each year to support low-cost, low-power networking applications in
any industry. Headquartered in Boston with offices and distributors
worldwide, the company was named one of Fortune Magazine's top "Cool
Companies" and Red Herring's "Top 100 Innovators" for 2004. For more
information, please visit www.ember.com.
ZigBee: Wireless Control That Simply Works
The ZigBee Alliance is an association of companies working
together to enable reliable, cost-effective, low-power, wirelessly
networked, monitoring and control products based on an open global
standard. The ZigBee Alliance is a rapidly growing, non-profit
industry consortium of leading semiconductor manufacturers,
technology providers, OEMs, and end-users worldwide. Membership is
open to all. Additional information can be found at www.zigbee.org.
NOTE: Atmel(R), logo and combinations thereof, AVR(R) and others
are registered trademarks, and Everywhere You AreSM and Z-Link(TM)
are the trademarks of Atmel Corporation or its subsidiaries. Other
terms and product names may be trademarks of others.
Information
Information on Atmel's AVR microcontrollers can be retrieved at:
http://www.atmel.com/avr .
Information on Atmel's Z-Link product can be retrieved at
http://www.atmel.com/products/zigbee/ .
    Atmel Press Contacts
    Philippe Faure, Marketing Communication Manager - Microcontrollers
    Tel: +33-2-40-18-18-87, Email:  philippe.faure@nto.atmel.com
    Veronique Sablereau, Corporate Communications Manager - Europe
    Tel: +33-1-30-60-70-68, Fax: +49-71-31-67-24-23
    Email:  veronique.sablereau@atmel.com
    Clive Over, Director of Press Relations - USA and Asia
    Tel: +1-408-451-2855, Email:  cliveover@atmel.com
    Ember Press Contacts
    Ravi Sharma
    Ember Corporation
    Tel: +1-617-951-1236, Email:  ravi.sharma@ember.com
    Stefanie Guzikowsk
    Beaupre & Co. Public Relations
    Tel: +1-603-559-5836, Email:  sguzikowski@beaupre.com
    Web site: http://www.ember.com
    Web site: http://www.atmel.com

Contact:

Philippe Faure, Marketing Communication Manager - Microcontrollers,
+33-2-40-18-18 87, or philippe.faure@nto.atmel.com, or Veronique
Sablereau, Corporate Communications Manager - Europe,
+33-1-30-60-70-68, or fax, +49-71-31-67-24-23, or
veronique.sablereau@atmel.com, or Clive Over, Director of Press
Relations - USA and Asia, +1-408-451-2855, or cliveover@atmel.com,
all of Atmel Corporation; or Ravi Sharma of Ember Corporation,
+1-617-951-1236, or ravi.sharma@ember.com; or Stefanie Guzikowski of
Beaupre & Co. Public
Relations, +1-603-559-5836, or sguzikowski@beaupre.com, for Atmel
Corporation

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