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Atmel Corporation

Atmel Unveils a 32-bit MCU/DSP Core That Redefines Performance & Power Consumption Standards

Nuremberg, Germany (ots/PRNewswire)

Embedded World -- Atmel(R) Corporation (Nasdaq: ATML) today
announced it's AVR(R) 32 a new 32-bit embedded CPU architecture with
DSP extensions that is expected to extend the battery life of
portable, hand-held multimedia products such as portable video
players, MP3 players and mobile phones.
Early benchmarks of the AVR32, conducted by the electronics'
industry benchmarking organization, EEMBC (the Embedded
Microprocessor Benchmark Consortium -- http://www.eembc.org ), gauge
the core's performance per clock cycle at three times that of other
processors. This faster throughput means that applications can be
executed with fewer clocks, reducing power consumption and increasing
the battery life of the end-product. Code size benchmarks also
indicate exceptional results with up to 50% reduction compared to
other processors.
More Processing with Fewer Clock Cycles. "Traditionally chip
vendors have increased processing power by making processors run
faster," said Oyvind Strom, AVR32 Product Director. "This is a real
issue for portable devices because turning up the clock directly
increases power consumption and reduces battery life. The approach we
have taken with the AVR32 is to increase the amount of processing the
processor can do internally during each clock cycle." Strom
concluded, "Although it's difficult to digest the notion that a
processor could be more powerful using fewer clock cycles, that is
exactly what we are doing."
For example, running at just 100 MHz, the AVR32 core can do all
the processing required to decode quarter-VGA MPEG4 movies -- the
same format used with various hand-held video players including the
iPod(R) -- while other processors are required to operate as fast as
266 MHz. For the end-user, this means a longer battery-life.
By increasing the AVR32's clock frequency to 400 MHz or more the
exceptional computational capability of the architecture can also be
used to handle more tasks and remove additional processors or
hardware accelerators thus reducing cost while improving system
integration and reliability.
Ten years ago Atmel innovated by introducing the AVR 8-bit RISC
architecture which was an order of magnitude faster than existing
8-bit processors. AVR is now the leading 8-bit Flash microcontroller
on the market. Shipments of AVR-based products are growing at a
compounded rate of 35% per year. More than 1.4 billion units have
been shipped. Today with the new AVR32 core, Atmel's ambition is to
again provide another major innovation that will help developers to
build next generation embedded systems.
Atmel plans to announce a family of AVR32-based processors in the
Spring of 2006.
Technical details of the AVR32 core are available at
http://www.atmel.com/avr32 .
About Atmel
Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory
and radio frequency (RF) components. Leveraging one of the industry's
broadest intellectual property (IP) technology portfolios, Atmel is
able to provide the electronics industry with complete system
solutions. Focused on consumer, industrial, security, communications,
computing and automotive markets, Atmel ICs can be found Everywhere
You Are(R).
NOTE: Atmel(R), logo and combinations thereof, Everywhere You
Are(R), AVR(R), and others are registered trademarks or trademarks of
Atmel Corporation or its subsidiaries. iPod(R) is a trademark of
Apple Computer, Inc., registered in the U.S. and other countries.
Information:
Atmel's AVR32 product information may be retrieved at
http://www.atmel.com/avr32 .
    Press Contacts:
    Philippe Faure, Marketing Communication Manager - Microcontrollers
    Phone: +33-2-40-18-18-87, Email:  philippe.faure@nto.atmel.com
    Helen Perlegos, Public Relations - USA and Asia Pacific Rim,
    Phone: +1-408-487-2963, Email:  hperlegos@atmel.com
    Veronique Sablereau, Corporate Communications Manager - Europe
    Phone: +33-1-30-60-70-68, Fax: +49-71-31-67-24-23
    Email:  veronique.sablereau@atmel.com
Web site: http://www.atmel.com

Contact:

Philippe Faure, Marketing Communication Manager - Microcontrollers,
+33-2-40-18-18-87, or philippe.faure@nto.atmel.com, or Helen
Perlegos, Public Relations - USA and Asia Pacific Rim,
+1-408-487-2963, or hperlegos@atmel.com, or Veronique Sablereau,
Corporate Communications
Manager - Europe, +33-1-30-60-70-68, or fax, + 49-71-31-67-24-23, or
veronique.sablereau@atmel.com, all of Atmel Corporation

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