NESPRESSO: the Price to Escape a Devilish Cab Ride Clooney and Malkovich Star in Latest Nespresso TV Spot
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Lausanne (ots)
It takes a lot to part a Nespresso lover from his or her coffee. But leaving this world for the next was that step too far for George Clooney, in the fifth installment of the "Nespresso - What Else?" saga. Still spooked from his last encounter with John Malkovich in last year's spot, George is relieved to hail a cab outside a Nespresso boutique - until the driver turns around to name his price! Reluctantly, George offers his just chosen favorite Nespresso Grand Cru capsules to cab driver John Malkovich, whose driving abilities are definitely not human.
To view the Multimedia News Release, please click: http://multivu.prnewswire.com/mnr/prne/nespresso/46301/
George Clooney stars with fellow Academy Award winner John Malkovich in the latest TV commercial in the highly successful series that first premiered in 2006. Mr Clooney was selected by Nespresso Club Members as the Brand Ambassador and remains hugely popular due to his ability to project the brand with charm, elegance and understated humour.
"Part of the secret to this has been a bit of making fun of me and making fun of my persona," commented Mr. Clooney during the shoot of the fifth commercial. "It's always been fun and I enjoy it a lot because they're people that I've worked with for a long, long time."
"Last year's TV campaign featuring George Clooney and John Malkovich was received with such enthusiasm by our brand community that we felt compelled to reunite these two extraordinary actors," commented Guillaume Le Cunff, International Marketing and Strategy Director, Nestlé Nespresso S.A. "The film edit proposals that we have received through our online Club Member engagement prior to the spot's launch suggest that our audience has come to expect a twist in the plot. We are excited to finally reveal the storyline and hope that the interplay between the two stars, as they manoeuvre each other for their favorite Nespresso coffee, will continue to delight our Club Members."
Grant Heslov, the director of the latest Nespresso spot, commented on his experience: "We've been friends for a while and I don't think it's a secret that George has a home in Italy, a place where a big group of friends shows up all the time. In the kitchen there is a Nespresso machine and in the morning everyone gets up and gathers around this machine and makes their coffee, so it's been fun to be able to make a little film about a product that is so engrained into the lives of this group of friends."
The new Nespresso "Cab Driver" commercial can be seen on www.nespresso.com/whatelse and on the recently launched Nespresso You Tube Channel www.youtube.com/nespresso from November 7th, along with behind-the-scenes footage from the shoot.
Contact:
Anna Lundstrom
Phone: +41/21/796'96'97
E-Mail: anna.lundstrom@nespresso.com