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adidas AG

EANS-Adhoc: adidas AG
adidas Group increases 2010 financial outlook

  ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
  adhoc with the aim of a Europe-wide distribution. The issuer is solely
  responsible for the content of this announcement.
22.04.2010
Herzogenaurach - adidas Group today announces preliminary results for
the first quarter of 2010.
Group revenues increased 4% both on a currency-neutral basis and in 
euro terms to almost EUR 2.7 billion. As a result of increased gross 
margin and operating expense leverage, Group operating profit 
increased to EUR 260 million in the first quarter of 2010 (2009: EUR 
58 million). The settlement of a lawsuit and the divestiture of a 
trademark both contributed a low-double-digit million euro amount 
each to this development. Net income attributable to shareholders 
increased to EUR 168 million (2009: EUR 5 million). Diluted earnings 
per share amounted to EUR 0.80 in the quarter (2009: EUR 0.04).
Following the stronger than expected first quarter performance, 
Management now forecasts full year earnings per share to reach a 
level between EUR 2.05 and EUR 2.30 (previously: between EUR 1.90 and
EUR 2.15). More detail on the revised outlook will be given with the 
publication of quarterly results on May 4, 2010.
end of announcement                               euro adhoc

Further inquiry note:

Dennis Weber
Senior Investor Relations Manager
Tel.: +49 (0)9132 84 4989
E-Mail: dennis.weber@adidas-Group.com

Branche: Recreational & Sports goods
ISIN: DE0005003404
WKN: 500340
Index: DAX, CDAX, HDAX, Prime All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
Hannover / free trade
München / free trade

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