14.03.2012 – 07:51

adidas AG

EANS-Adhoc: adidas AG
adidas AG launches Convertible Bond Offering of up to EUR 500 million

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  ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
  adhoc with the aim of a Europe-wide distribution. The issuer is solely
  responsible for the content of this announcement.
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14.03.2012

NOT FOR DISTRIBUTION OR RELEASE IN OR INTO THE UNITED STATES OF AMERICA (OR TO
US PERSONS), AUSTRALIA, CANADA OR JAPAN, OR IN ANY OTHER JURISDICTION IN WHICH
OFFERS OR SALES WOULD BE PROHIBITED BY APPLICABLE LAW

Herzogenaurach, March 14, 2012 - With approval of the Supervisory Board the
Executive Board of adidas AG resolved today to launch the offering of a
convertible bond of up to EUR 500 million maturing on June 14, 2019. The bonds
are convertible into approximately 6.3 million new or existing adidas AG shares.


Proceeds from the offering will allow the Group to further optimise its debt
structure, pre-finance maturing debt as well as for general financing and
corporate purposes.

The bonds will be offered with an annual coupon between 0.0% and 0.5% and a
conversion premium between 37% and 42% solely to institutional investors outside
the US. The coupon and the conversion premium will be determined via an
accelerated bookbuilding process to take place on March 14, 2012. The bonds will
be issued by adidas AG and are intended to be listed on the Open Market segment
of the Frankfurt Stock Exchange ("Freiverkehr") by the end of April 2012. The
Bonds are not callable by the issuer or putable by the bondholders until June
2017.

UniCredit Bank AG is acting as Sole Global Coordinator, and, together with
Citigroup Global Markets Limited, London, and Deutsche Bank AG, as Joint
Bookrunner.

This notice is not an offer for sale or a solicitation of an offer to purchase
any securities of adidas AG.

This notice is not an offer to purchase securities in the United States of
America. Securities may only be sold or offered for sale in the United States of
America following prior registration in accordance with the regulations of the
U.S. Securities Act of 1933 in its currently valid version, or without prior
registration only on the basis of an exemption. No such registration is
intended.

The information contained in this notice is intended neither for publication nor
for circulation in or within the United States of America, and is not an offer
to purchase securities in the United States of America.


Further inquiry note:
Christian Stoehr
Investor Relations Manager
Tel.: +49 (0)9132 84 4989
E-Mail:  Christian.Stoehr@adidas-group.com

end of announcement                               euro adhoc 
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issuer:      adidas AG
             Adi-Dassler-Str.  1
             D-91074 Herzogenaurach
phone:       +49 (0)9132 84-0
FAX:         +49 (0)9132 84-2241
mail:         investor.relations@adidas-Group.com
WWW:         http://www.adidas-Group.de
sector:      Recreational & Sports goods
ISIN:        DE000A1EWWW0
indexes:     DAX, CDAX, HDAX, Prime All Share
stockmarkets: free trade: Hannover, Berlin, München, Hamburg, Düsseldorf,
             Stuttgart, regulated dealing/prime standard: Frankfurt 
language:   English