EANS-Adhoc: BWT Aktiengesellschaft BWT presents a world first at IFA 2012 -
the revolutionary 5-stage filtration
The "Premier Filter Collection" for the best quality drinking water in the home
(with photo)
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distribution. The issuer is solely responsible for the content of this
announcement.
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New Products
31.08.2012
Europe's leading water technology company and innovator, BWT - Best Water
Technology, will be demonstrating its latest innovations in water technology at
this year's international convention in Berlin. Here it will unveil a new table
water filter product range, the "Premier Filter Collection", together with
promotional bundles designed for the trade. Look for BWT on Stand 212, Hall 4.1.
BWT - Best Water Technology will be at IFA from 31st August to 5th September
2012 to present its range of water industry products and services along with its
most recent water technology innovations for the home. Domestic water treatment
is a growth sector. The market for table water filters in particular is
increasing. Betting on this trend is BWT, Europe's market leader in water
technology.
BWT's "Premier Filter Collection" sets new standards
The main feature of our stand is the new "Premier Filter Collection" cartridge
concept, comprising the "Gourmet Edition", the "Safety Edition" and the "Classic
Edition", which enable us to provide the right table water cartridge to match
different requirements.
Recently developed, the company's "Gourmet Edition" can be supplied to all water
"gourmets", the world's first 5-stage filtration cartridge. Thanks to our
patented Mg2+ technology, this cartridge produces the first and only tap water
to be filtered and then enriched with the beneficial flavour-carrier, magnesium.
In addition, an entirely new filter material removes any silver present in the
filter material in the interest of hygiene out of the filtered water and
delivers silver-free drinking water. This provides all the advantages of basic
filtration and added magnesium to produce a mineral-rich, pleasant-tasting
drinking water. Coffee and tea prepared with this water produce a new aroma and
taste.
The centrepiece of the "Safety Edition" is the world's very first anti-arsenic
filter integrated into table water filters. The "Classic Edition" completes
BWT's range of table water filter cartridges. As BWT's basic filter, it removes
calcium, chlorine and heavy metals from drinking water. This represents the
market's previous technical standard.
Sales and distribution of BWT's table water filters and cartridges in Germany
will now be channelled directly through the sales organisation all over the
country of subsidiary BWT water+more GmbH in Wiesbaden.
"Our knowledgeable and committed sales team will expand the sales and
distribution of our table water filters and cartridges both to meet the demand
stimulated by BWT's rapidly increasing profile and to satisfy the requirement
for top quality drinking water. We are therefore offering some attractive
packages to the trade", says Stefan Scheurer, the new Managing Director of BWT
water+more Consumer Products.
For more information please visit www.bwt-filter.com
About BWT
The Best Water Technology Group (BWT) was founded in 1990 and is now Europe's
leading water technology company. BWT's 2,700 employees aim to supply private,
industrial, business, hotel and public sector customers with innovative,
economical and ecological technologies that guarantee maximum safety, hygiene
and health in the daily use of water - the precious elixir of life. BWT provides
state-of-the-art water treatment technologies and services for drinking water,
pharmaceutical water, process water, heating water, boiler water, cooling water,
water for air-conditioning systems and water for swimming pools. In 2011 we were
awarded Upper Austria's regional Innovation Prize for the Mg2+ technology used
in our table water filter cartridges. The BWT Quick and Clean shower filter
received the prizes "Trend setting product of the year 2012 and the "Golden
Award Best of the Best". Our Research & Development teams use the latest methods
developed to work on new processes and materials to create products that are
both ecological and economical. A key development issue is a reduction in the
products' consumption of operating resources and energy to minimise CO2
emissions.
Pictures with Announcement:
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Further inquiry note:
BWT Aktiengesellschaft
Mag. Ralf Burchert
ralf.burchert@bwt-group.com
Tel.: 06232/5011-1113
end of announcement euro adhoc
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Pictures with Announcement:
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http://resources.euroadhoc.com/us/bAPklhM7
issuer: BWT Aktiengesellschaft
Walter-Simmer-Str. 4
A-5310 Mondsee
phone: 06232/5011-0
FAX: 06232/4058
mail: office@bwt.at
WWW: www.bwt-group.com
sector: Water Supply
ISIN: AT0000737705
indexes: ATX Prime
stockmarkets: official market: Wien
language: English