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Hop-on Inc.

Hop-on Unveils Its US$39 Carrier Grade Wi-Fi Phone

Irvine, California (ots/PRNewswire)

- Total Billing and Security Enablement Solution
HOP-ON, INC. (OTC Bulletin Board: HPNN) today announced the debut
of its HOP1502 Wi-Fi IP phone that together with its software
solution unchains users from their fixed phone lines, allowing them
to make secure calls from anywhere there is a Wi-Fi hot spot - at
home, at work, around town; in airports, coffee shops, & hotels and
even internationally. The HOP1502 handset provides all the features
and functionality of a VoIP terminal adapter but has the advantage of
enabling users to talk from any available public or private Wi-Fi
access point.
Hop-on's Wi-Fi handset features a small form factor similar to
today's mobile phones and it supports a wide variety of VoIP features
and functions, based on the Session Initiation Protocol (SIP).
Service providers can offer high-value call features, such as
three-way calling, call waiting, call forwarding and more based on
the capabilities of their call servers. The HOP1502 also enables
voice processes, including comfort noise generation, voice activity
detection, and echo cancellation, as well as IP protocol features
such as Real-Time Transfer Protocol (RTP), Session Description
Protocol, Dynamic Host Configuration Protocol (DHCP), and Virtual SIM
(VSIM). For more information on Hop-on's Wi-Fi phone, please visit
http://www.hop-on.com or contact  wifiphone@hop-on.com.
According to market research firm Instat, "The number of
mobile/WLAN (VOIP) subscribers is to reach over 256 million worldwide
by 2009. By 2009, the numbers of subscribers using WLAN for voice is
expected to exceed those using WLAN for data only."
"Hop-on believes that the features and price point of the HOP1502
Wi-Fi IP handset will be challenging to the Industry," said Samuel
Demissie, President of Hop-on. "Wi-Fi phones have not yet been
deployed in quantity by carriers due to security challenges such as
fraud, theft of call information, passwords and the lack of 911
Emergency Service." In response to this, Hop-on working together with
industry leading security partners, has developed a total solution
package for carriers and hotspot owners, which enables seamless
authentication and billing enablement for the carrier. Utilizing the
Virtual SIM (VSIM) patented software technology, which replicates the
same benefits of GSM/CDMA security and authentication in Wi-Fi
phones, Hop-on has now substantially reduced the security and billing
challenges faced by carriers.
    Solution highlights:
     -  Handset Identification:  The VSIM solution enables, as its primary
        value, non-ambiguous identification of a "handset", protecting it
        against impersonation, anti-replay and fraud. The unbreakable VSIM
        scheme allows Service Providers to address the more challenging and
        demanding security needs related to mobile VoIP terminals to operate
        on a public infrastructure.
     -  Managing user access rights:  VSIM exchanges allow for the transport
        of dynamically updated information regarding user access rights.
        This feature, which does not require a tight synchronization with
        billing systems, provides a complementary security level regarding
        subscriber consumption.
     -  Usage monitoring:  VSIM billing ticket management monitors access and
        services usage.  It provides an additional level of information
        derived from connection monitoring, that can serve to crosscheck or
        increase existing billing system accuracy.
     -  Encryption:  VSIM provides an encryption mechanism for the media flow
        itself, applicable to voice, data or video streams on the handset.
About HOP-ON, INC.
HOP-ON (OTC: HPNN) develops and markets wireless phones and
accessories as well as wireless surveillance systems. Its product
line includes the next generation CDMA2000 handsets designed by its
Dallas R&D team as well as GSM/WIFI handsets. Hop-on targets its
phones to both emerging market carriers and other domestic carriers
and resellers needing an entry level priced phone. In addition,
Hop-on offers a line of innovative and attractively priced wireless
accessories for both Hop-on phones and other leading manufacturers as
well as affordable, wireless surveillance systems. Hop-on is also
known for developing the world's first disposable cell phone. It was
an IS-95 CDMA phone that was sold to consumers with prepaid airtime
and included the capability to add on additional minutes. For more
information, visit http://www.Hop-on.com .
CONTACTS:
     David Pasquale, +1-646-536-7006 or Abbas Qasim, +1-646-536-7014
     Both with The Ruth Group, www.TheRuthGroup.com
This news release includes forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934, as amended, regarding, among
other things, the Company's business and financial plans, strategies
and prospects. Although the Company believes that its plans,
intentions and expectations reflected in or suggested by these
forward-looking statements are reasonable, it cannot provide
assurance that it will achieve or realize these plans, intentions or
expectations. Forward-looking statements are inherently subject to
risks, uncertainties and assumptions. Many of the forward-looking
statements contained in this news release may be identified by the
use of forward-looking words such as: believe, expect, anticipate,
should, planned, will, may, intend, estimated, and potential, among
others. Important factors that could cause actual results to differ
materially from the forward-looking statements made in this news
release include market conditions and those set forth in any reports
or documents that the Company may file from time to time with the
United States Securities and Exchange Commission. All forward-looking
statements attributable to the company or a person acting on its
behalf are expressly qualified in their entirety by this cautionary
language.
Web site:  http://www.hop-on.com
               http://www.TheRuthGroup.com

Contact:

David Pasquale, +1-646-536-7006, or Abbas Qasim, +1-646-536-7014,
both with The Ruth Group, for Hop-on, Inc.