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H.J. Heinz Company

Heinz Explores Sale of European Seafood, Frozen and Chilled Food Businesses

London (ots/PRNewswire)

H. J. Heinz Company (NYSE: HNZ) at a
meeting with security analysts in Pittsburgh today further discussed
the potential sale of its European Seafood and European Frozen and
Chilled Food businesses over the next 6 to 12 months.
Heinz Europe President and CEO Joe Jimenez today outlined the
expected benefits of the transformation plan: "Selling the European
Seafood and Frozen & Chilled Food businesses would be a major step in
our plan to further enhance sales and earnings growth in Europe. Our
plan is to invest in three core product categories where Heinz is a
market leader: ketchup, condiments & sauces; meals & snacks; and
infant nutrition. This strategy will result in a step-change
improvement in performance, mirroring the great success we have
achieved with a similar plan in North America instituted in Fiscal
2003.
Joe Jimenez also commented: "After the potential divestitures,
Heinz Europe would be a leaner, more nimble, world-class competitor,
driving big brands in three core categories, with market leading
positions. We believe our plan to focus on driving growth in our
three core product categories will enhance top-line and bottom-line
growth, will improve margins and lessen volatility in our financial
performance."
The European Seafood and European Frozen & Chilled Food businesses
are good branded businesses with talented management. Their value is
expected to be maximized under new owners who would view them as core
businesses in which to invest for the long term.
If the European Seafood and European Frozen Food businesses were
to be sold, Europe would remain the second-largest market for Heinz,
after North America. Following the potential divestitures, Europe
would have sales of approximately $2.5 billion and approximately
8,000 employees at 24 Heinz facilities.
Heinz has retained the services of UBS and J. P. Morgan & Co. to
assist with the potential sale of its Frozen Food and Chilled
businesses in the U.K. and Ireland, France and the Nordics, and its
European Seafood business, which includes the John West(R), Petit
Navire(R) and Mareblu(R) brands and seafood canning and processing
facilities in The Seychelles, Ghana, France and Portugal. In the past
fiscal year, these businesses had combined sales of $1.1 billion.
They have 7,100 employees at 10 manufacturing facilities, including
4,800 in the seafood operations and 2,300 in the U.K. and Ireland.
Heinz European employees were notified about the next phase of the
strategic review today. Mr. Jimenez said customers can expect the
European Seafood and European Frozen Food businesses to maintain the
highest standards of quality and customer service during this
exploration period. Additionally, it would be business as usual in
terms of Heinz's investment and management of these businesses during
the review period.
SAFE HARBOR PROVISIONS FOR FORWARD-LOOKING STATEMENTS:
This press release contains forward-looking statements within the
meaning of the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements
reflect management's view of future events and financial performance.
These statements are subject to risks, uncertainties, assumptions and
other important factors, many of which may be beyond Heinz's control
and could cause actual results to differ materially from those
expressed or implied in these forward-looking statements.
Uncertainties contained in such statements include, but are not
limited to, sales, earnings, and volume growth, general economic,
political, and industry conditions, competitive conditions, which
affect, among other things, customer preferences and the pricing of
products, production, energy and raw material costs, the ability to
anticipate and respond to consumer trends, the need for product
recalls, the ability to maintain favorable supplier relationships,
achieving cost savings and gross margins objectives, currency
valuations and interest rate fluctuations, the ability to identify
and complete and the timing, pricing and success of acquisitions,
joint ventures, divestitures and other strategic initiatives, the
ability to effectively integrate acquired businesses, new product and
packaging innovations, product mix, the effectiveness of advertising,
marketing, and promotional programs, supply chain efficiency and cash
flow initiatives, risks inherent in litigation and international
operations, particularly the performance of business in
hyperinflationary environments, changes in estimates in critical
accounting judgments and other laws and regulations, including tax
laws, the success of tax-planning strategies, the possibility of
increased pension expense and contributions and other people-related
costs, the possibility of an impairment in Heinz's investments, and
other factors described in "Cautionary Statement Relevant to
Forward-Looking Information" in the Company's Form 10-K for the
fiscal year ended April 27, 2005. The Company undertakes no
obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events or
otherwise, except as required by the securities laws.
ABOUT HEINZ: H.J. Heinz Company, offering "Good Food, Every
Day(TM)," is one of the world's leading marketers and producers of
branded foods in ketchup, condiments, sauces, meals, soups, seafood,
snacks, and infant foods. Heinz satisfies hungry consumers in every
outlet, from supermarkets to restaurants to convenience stores and
kiosks. Heinz is a global family of leading brands, including
Heinz(R) Ketchup, sauces, soups, beans, pasta and infant foods
(representing nearly one-third of total sales or close to $3
billion), HP(R) and Lea & Perrins(R), Ore-Ida(R) french fries and
roasted potatoes, Boston Market(R) and SmartOnes(R) meals, and
Plasmon(R) baby food. Heinz's 50 companies have number-one or
number-two brands in 200 countries, showcased by Heinz(R) Ketchup,
The World's Favourite Ketchup(TM). Information on Heinz is available
at www.heinz.com/news.
Note to European Editors:
European Frozen& Chilled
The European Frozen business includes the following brands: Heinz,
Ross, Weight Watchers from Heinz, Aunt Bessie's (under license to
Tryton Foods), Linda McCartney (under license), Devonshire, American
Dream, Harry Ramsdens (under license) Chip Shop (under license),
Weight Watchers International (under license). Heinz acquired the
majority of its UK frozen business from United Biscuits in 1999. The
frozen and chilled business employs about 2,300 people.
The frozen production sites that will be part of the sale process
are:
1) Fakenham, Norfolk, England (220 employees)
    2) Leamington, Warwickshire, England (375 employees)
    3) Okehampton, Devon, England (400 employees)
    4) Westwick, Norfolk, England (215 employees)
    5) Dundalk, Ireland (315 employees)
    6) Luton, Bedfordshire (500 employees)
European Seafood
The European Seafood business includes the following brands: John
West (UK), Petit Navire (France), Mareblu (Italy), Parmentier
(France), Marie Elisabeth (Portugal) brands. The businesses employ
about 4,800 people. Heinz acquired John West, which is based in
Liverpool, in 1997.
The European Seafood production sites that will be part of the
sale process are:
1) Mahe, Seychelles (2,400 employees)
    2) Peniche, Portugal (350 employees)
    3) Tema, Ghana (1800 employees)
    4) Douarnenez, France (200 employees)

Contact:

Michael Mullen, Director of Corporate Affairs, +44-208-848-2403 or
Michael.mullen@uk.hjheinz.com