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United Mobile Liechtenstein AG

The "Face of United Mobile" via eBay

Kloten (ots)

In keeping with the motto "Auction your fame" the
Swiss mobile telephony provider United Mobile advertised for models
on eBay for the company's international advertising campaign. United
Mobile was looking for a female model that would embody the company's
corporate identity for a unique worldwide mobile telephony offering
aimed at world travelers. The company was deluged with applications,
but 35 year old Sandra Romero from Maracay, Venezuela got the nod.
The professional photo shoot that was held this past July 31 showed
that Ms. Romero (who now makes her home in Lubeck, Germany) not only
has the right stuff from a physical standpoint, but that she has
acquired an impressive amount of photo shoot, runway, and acting
credentials. The campaign, featuring the highly expressive and
congenial "Face of United Mobile," will be launched toward the end of
the summer.
The proceeds from the eBay auction were donated to the
international children's charity World Vision. In addition to the
United Mobile donation, a EUR1000 check was presented to WorldVision
Germany's Georg Kessler by United Mobile CEO and president Sven
Donhuysen during the July 31 shoot CEO. "The campaign motif will
depict the model talking on the phone while sitting on a green couch
in front of various backgrounds. The motif will be modified for use
in both international and classic media, as well as outdoor
advertising, and for online and trade marketing," said Mr. Donhuysen.
United Mobile is an internationally active mobile service company
based in Switzerland and Liechtenstein. The company has been
operating since 2001 and has its own network infrastructure. It
offers worldwide, good-value, high-quality, international mobile
communication services. United Mobile's philosophy is to provide
travellers with domestic-level mobile tariffs while they are abroad.
For example, incoming calls are free of charge in over 80 countries.
The United Mobile network currently covers 125 countries worldwide
and is being continually extended.
Media contact person:
Julia Wappler
United Mobile Liechtenstein AG, Schaffhauserstrasse 121
8302 Kloten, Zurich Airport
Phone +41-43-204-28-03 - Mobil +423-663-10-55-50
Fax +41-43-204-28-99
E-Mail:  julia.wappler@united-mobile.com 
Internet: www.united-mobile.com