28.02.2008 – 08:29

Sony Corporation

Sony Announces the Sale of "The Sony Center am Potsdamer Platz" in Berlin

Tokyo and Berlin (ots/PRNewswire)

Sony Corporation
("Sony") today announced that it decided to sell all shares in Sony
Berlin GmbH ("Sony Berlin"), which owns and operates the urban
entertainment complex "The Sony Center am Potsdamer Platz" ("Sony
Center") in Berlin, Germany, to real estate funds managed by Morgan
Stanley and two other investors (Corpus Sireo and an affiliate of The
John Buck Company) (together, the "purchasers"). The ownership of
Sony Berlin will be transferred to the purchasers by the end of March
2008, subject to approvals by relevant authorities. Sony's decision
is a result of an in-depth review of Sony's current businesses in
conjunction with its ongoing global mid-term strategy to focus on
core business areas.

Inaugurated in June 2000 as an innovative urban entertainment
complex, the Sony Center - encompassing eight buildings totalling
132,500 square meters - accommodates offices, retail, dining,
entertainment facilities and residence. It has become one of the most
vibrant landmarks in the heart of Berlin and attracts more than eight
million visitors per year.

Having considered the significant brand recognition of this
property, Sony and the purchasers have reached an agreement to retain
the name "Sony Center" for the foreseeable future. Despite the
transfer of ownership, Sony's overall presence at the Sony Center
will remain unchanged. All Sony Group companies that are currently
located on the Sony Center premises, including Sony Deutschland GmbH,
Sony Europe GmbH, Sony Pictures Releasing GmbH and Sony/ATV Music
Publishing (Germany) GmbH, will remain as tenants following the
completion of this transaction.

The estimated impact on Sony's consolidated operating income from
the sale of Sony Berlin was incorporated within Sony's consolidated
results forecast for the current fiscal year, which was announced on
January 31, 2008.

Outline of Sony Center:

1) Lot size: 26,500 squared

2) Total floor space: 132,500 squared

3) Usage: Office, Retail, Dining, Entertainment Facilities,
Residence, etc.

Media Contacts:
    Sony Corporation,
    Corporate Communications
    Tel +81-3-6748-2200
    Sony Europe GmbH,
    Corporate Communications
    Tel +49-30-2575-5156

Contact:

Media Contacts: Sony Corporation, Corporate Communications, Tel
+81-3-6748-2200. Sony Europe GmbH, Corporate Communications, Tel
+49-30-2575-5156