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PUMA AG Rudolf Dassler Sport

EANS-Adhoc: PUMA AG Rudolf Dassler Sport
PUMA AG to convert into a Societas Europaea (SE)- Jochen Zeitz to become Executive Chairman of PUMA SE Board

  ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
  adhoc with the aim of a Europe-wide distribution. The issuer is solely
  responsible for the content of this announcement.
Company Information
18.10.2010
AD-HOC RELEASE
PUMA AG to convert into a Societas Europaea (SE)
           Jochen Zeitz to become Executive Chairman of PUMA SE Board
Herzogenaurach, Germany, 18 October 2010 - The Sportlifestyle  brand 
PUMA  will become a core brand of PPR´s new Sport & Lifestyle 
Division.  In  the  framework of the next phase of its corporate 
development, PUMA AG intends to adopt  a  new legal form by 
transforming into a European Corporation, PUMA SE. As part of  the 
transformation, PUMA intends to convert its  current  two-tier  board
structure with a management board and a supervisory board to  the  
internationally  common structure  of  a  one-tier  Board.  
Additionally,  managing  directors  will  be responsible for the 
general management of PUMA SE.
The annual general meeting of Puma AG will be asked to vote  on  the 
change  of corporate form in April 2011.
Upon the conversion into an SE, Jochen Zeitz will become Executive  
Chairman  of the PUMA SE Board. In the meantime, while all  necessary
preparations  will  be taken, Mr. Zeitz will remain in his current 
role until a new  CEO  of  PUMA  has been appointed. Thereupon Jochen
Zeitz will assume the new position as  head  of PPR´S new Sport & 
Lifestyle Division.
Contact:
Ulf Santjer - Corporate Communications - PUMA AG - +49 9132 81 2489 -
Mobile +49 170 56 58 228 -  ulf.santjer@puma.com
Kerstin Neuber - Corporate Communications - PUMA AG - +49 9132 81 
2984 - Mobile +49 170 56 26 763  kerstin.neuber@puma.com
end of announcement                               euro adhoc

Further inquiry note:

Ulf Santjer

Telefon: +49 (0)170 56 58 228

E-Mail: ulf.santjer@puma.com

Branche: Consumer Goods
ISIN: DE0006969603
WKN: 696960
Index: Midcap Market Index, MDAX, CDAX, Classic All Share, HDAX,
Prime All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
Hannover / free trade
München / regulated dealing

Weitere Storys: PUMA AG Rudolf Dassler Sport
Weitere Storys: PUMA AG Rudolf Dassler Sport