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EANS-News: PUMA AG announces its Consolidated Financial Results for the Third Quarter and First Nine Months of 2010

Herzogenaurach (euro adhoc) -

  Corporate news transmitted by euro adhoc. The issuer/originator is solely
  responsible for the content of this announcement.
quarterly report
Herzogenaurach, Germany, October 26,
2010 - PUMA AG announces its Consolidated       Financial Results for
the Third Quarter and First Nine Months of 2010
Highlights Third Quarter:
• Consolidated sales at EUR 784 million, up 16.5% in Euro terms   • 
Gross profit margin remains at 50%   • Operating result before 
special items improves by 15.3% to EUR 113 million   • EPS rise from 
EUR 4.50 to EUR 5.16   • Usain Bolt remains long-term brand asset for
PUMA   • PUMA AG to take over full control in China and Hong Kong   •
Irregularities discovered in Greece
Highlights January-September:
• Consolidated sales increased 5.7% in Euro terms   • Gross profit 
margin slightly down versus last year at 50.8%   • Operating result 
before special items improved by 7.7% to EUR 296.1 million   • EBT 
before tax improved by 83.2% to EUR 292.0 million   • EPS increased 
to EUR 13.65 from EUR 7.42 last year   • Continued improvement in 
equity ratio
Outlook 2010:
• Based on a strong sales performance in the third quarter as  well  as  an
      improvement in the overall outlook for the fourth quarter, Management now
      expects sales to be up in the mid to high single-digit for the full  year
      2010.
    • Management expects an increase in EBIT before special items  versus  last
      year.
    • Extraordinary one-time charge from PUMA Hellas S.A. affects  results  for
      2010 as well as previous year.
Jochen Zeitz, CEO: "Unfortunately, the discovery of irregularities 
committed  by our Greek Joint Venture Partner is casting  a  shadow  
on  our  solid  financial performance in  the  quarter.  However,  we
are  pleased  to  see  that  PUMA´s operational performance improved 
significantly in the third quarter as  we  post a strong rise in 
sales and operating results. We expect  the  sales  outlook  to 
further improve for the fourth quarter and as a result we raise our 
forecast  of growth to mid to high single digits for the  full  year 
2010.  Looking  further ahead, we are positive about our capabilities
and  game  plan  to  execute  and deliver on our new "Back on The 
Attack" Plan 2015 with a potential  of  reaching four billion Euros. 
We have prepared  our  organization  and  are  aligning  our 
processes accordingly to execute our new plan. We are confident  and 
optimistic about the large opportunities to further tap into our 
brand´s  potential  growth drivers that we will reveal today during 
our investor day presentations  at  the PUMAVision Headquarters in 
Herzogenaurach."
Sales and Earnings Development
Global Brand Sales Sales under the PUMA  brand,  which  include  
consolidated  and  license  sales, improved by 15.1% to EUR 828.6  
million  in  the  third  quarter.  In  total, the quarter marked a 
very solid  performance  against  the  background  of  a  still 
challenging global economic environment.
After nine months, global brand sales increased 4.8% and were  close 
to  EUR 2.2 billion despite a flat first half of the year.
Consolidated Sales Currency-adjusted consolidated sales were up 6.5% 
to  EUR  784.3  million  in the quarter, which represents an increase
of 16.5%  in  Euro  terms.  Footwear  rose 6.0% currency-neutral to 
EUR 417.2 million, and Apparel sales improved by 1.3% to EUR 263.8 
million. Accessories sales reported a significant improvement  of 
25.0% to EUR 103.3 million, which derives from organic growth  as  
well  as  first time consolidations. In terms of regions, the  
Americas  grew  strongest  with  26.7% currency-neutral while  APAC  
advanced  1.4%  currency-adjusted.  EMEA  softened slightly 1.1%.
After nine months, consolidated sales were up 5.7% in Euro terms  and
flat  (- 0.1%) currency-neutral at EUR  2,082.8  million.  Despite  a
challenging market environment, sales in the Americas region jumped a
strong 24.9  %  with  North- and Latin America reporting double-digit
sales growth. Sales performance in the EMEA region was impacted by  
unfavorable  market  conditions  in  Southern  and Eastern European 
countries and, therefore, posted a currency-adjusted  decrease of 
5.6%. Sales in Asia/Pacific were up 1.5% in  reported  terms  but  
decreased 7.9% due to the strong  fluctuations  in  currencies.  In  
terms  of  segments, Footwear stood at EUR 1,117.2 million, 
representing a currency-neutral decline of 2.7%  and  Apparel  sales 
softened  slightly  by  0.8%  to  EUR  699.2 million. Accessories 
sales, however, grew by 14.6% to EUR 266.4 million.
Gross Profit Margin In the third quarter, PUMA´s gross profit margin 
decreased by 180  basis  points to 50%. The decline was caused by 
price sensitivities  in  the  EMEA  region  as well as changes in the
regional as well as product mix.
After nine months, the gross profit margin  stood  at  50.8%  after  
51.4%  last year. PUMA´s margin in Footwear remained flat at  50.2%  
while  Apparel  was  at 51.6% after 52.2%. Accessories posted 51.1% 
compared to last year´s 54.8%.  This decrease stems from the impact 
of the newly acquired and integrated  Cobra  Golf business carrying a
low margin as the former  owner,  Acushnet,  provided  sales services
outside the US until end of August.
Operating Expenses
The OPEX increased by 10.4% to EUR 283.6 million in  the  quarter.  
This  rise is caused by the extension of the scope of business after 
Cobra Golf  was  included as well as currency impacts. On a  
comparable  basis,  operating  expenses  were flat, which is 
reflected in an improved OPEX ratio of 36.2%. In the first nine 
months, operating expenses rose by 3.1% to  EUR  776.4 million, which
translates into an improved cost ratio of 37.3% versus last year´s  
38.2%. The cost savings are a direct result of PUMA´s restructuring  
and  reengineering program, which will be finalized during the fourth
quarter 2010.
EBIT
In the third quarter, PUMA´s operating  result  before  special  
items  improved significantly by 15.3% to EUR 113.0 million versus 
EUR 98.0 million last year. As  a percentage of sales, this 
translates into an operating margin of 14.4%  compared to 14.5% last 
year.
As of September 30th, 2010, the operating result before special items
rose  7.7% from EUR 275.1 million to EUR 296.1 million. The operating
margin stood at  a solid 14.2% compared to 14.0% last year.
Financial Result/Income from Associated Companies
The financial result shows a negative EUR 1.9 million for the  third 
quarter and was flat versus last year.
For the first nine months, the financial result improved from EUR 
-5.6 million to EUR -4.6 million, while EUR 0.5  million  of  income 
was  generated  by associated companies.
Net Earnings In the third quarter, PUMA´s pre-tax profit (EBT) 
improved by 15.7% to  EUR 111.1 million after EUR 96.0 million. This 
led to an improvement in net earnings, which increased EUR 9.7 
million or a strong 14.2% to EUR 77.6 million. Earnings per share 
went up to EUR 5.16 in the quarter compared to EUR 4.50 last year.
In the first nine months, earnings before tax stood at EUR 292.0 
million versus EUR 159.4 million, an increase of 83.2%, while net 
earnings improved by 83.5%  to EUR 205.5 million from EUR 112.0 
million.  Consequently,  earnings  per  share jumped from EUR 7.42 to
EUR 13.65. The operational tax ratio came in at 29.6%  after being at
27.9% last year.
Net Assets and Financial Position
Equity
As of September 30th, 2010, the balance sheet  total  climbed  by  
18.4%  to EUR 2,436.5 million. This increase was mainly caused by the
inclusion of Cobra Golf as well as currency effects. The  equity  
ratio  improved  from  59.1%  in  the previous year to 60.1% this 
year.
Working Capital
In reporting terms, inventories grew by 27.1% to EUR 452.9 million 
while  -  on a comparable basis - inventories rose  by  6.3%  to  
support  the  expected  sales increase in the upcoming quarter. Due 
to the increase in sales in  the  quarter, accounts receivables were 
up by 14.2% (4.7% on a comparable basis),  reaching EUR 606 million. 
Working capital totaled EUR  594.2  million  (ex  acquisition  EUR 
518 million) compared to EUR 523.3 million last year.
Capex/Cashflow
The company invested EUR 35.5 million in the first  nine  months  
into property, plant and equipment versus EUR 40.8 million last year.
An  outflow  of  EUR 102.4 million (last year: EUR 75.8 million) is 
related to acquisitions.
The free cashflow before acquisitions reached EUR  46.4  million  
compared  to EUR 145.1 million last year.
Cash position
Total net cash position at the end of September increased  to  EUR  
360.7 million from EUR 339.5 million last year, underlining PUMA´s 
strong financial position.
Share Repurchase
PUMA AG continued its share buyback program in the third quarter and,
as of  the reporting date, the company purchased 102,219 of its  own 
shares.  This  equals 0.7% of the share capital and reflects an 
investment of EUR 23,4 million.
Other Events
Spain Arbitration Ruling
As announced within the 2010 half-year year financial statements,  
PUMA  AG  has filed a cancellation recourse against the arbitration 
ruling regarding the  PUMA trademark rights in Spain. As of the 
reporting date, legal council and  advisers continue to believe that 
a favourable outcome in this case is more  likely  than not.
PUMA takes over full control of Business in China as of January 1, 
2011
PUMA AG will acquire the remaining 49% of the shares of  its  
long-term  Chinese joint venture Liberty China Holding Ltd, effective
1  January  2011,  to  be  in full control of its business activities
in China  and  Hong  Kong.  Liberty  has been a Joint Venture between
PUMA and Swire Resources Ltd., of  which  PUMA  has owned 51%. Under 
the Liberty holding, PUMA China Ltd. and PUMA  Hong  Kong  Ltd. have 
been responsible for  the  distribution  of  PUMA  products  in  
China  for several years and will continue to do so. Through  the  
full  take  over,  PUMA´s  position  in  China  will  be   further 
strengthened and maximized, making sure that  the  Sportlifestyle  
Company  taps into the enormous potential that the largest market in 
Asia  offers.  PUMA  will be in sole charge of driving its growth 
strategy to  capture  all  opportunities on the Chinese market as 
part of PUMA´s five-year growth  strategy.  The  impact on the 
consolidated financial statements will be  insignificant,  as  the  
joint venture had  already  been  consolidated  within  PUMA  AG  at 
100%  since  its inception
Irregularities committed by Greek Joint Venture partner
As already mentioned in our ad hoc release on 25. October  2010,  
irregularities were discovered at PUMA´s Joint Venture `PUMA  Hellas 
S.A.´  in  Greece,  which will affect PUMA´s consolidated financial 
statements for the full year 2010  and require a restatement of the 
2009 figures in the 2010 statements. All  necessary measures have 
been initiated and  are  on-going.  For  further  information  and 
details please refer to the ad hoc  release  of  Monday,  25  October
2010,  on www.about.puma.com
Outlook Full Year 2010
The second half of the year continues to show solid sales  growth  
which  should more than offset the flat performance in the first half
of the year.  Therefore, management now expects full year 
consolidated sales to grow at  a  mid  to  high single digit rate. 
Considering slight changes in  the  gross  margin,  operating result 
before special items should improve compared to last year.
This  document  contains  forward-looking  information   about   the 
Company´s financial status and strategic initiatives. Such 
information  is  subject  to  a certain level of risk and uncertainty
that  could  cause  the  Company's  actual results  to  differ  
significantly  from  the  information  discussed  in   this document.
The forward-looking information is based on the  current  
expectations and prognosis of the  management  team.  Therefore,  
this  document  is  further subject to the risk that such 
expectations or prognosis, or the premise of  such underlying 
expectations  or  prognosis,  become  erroneous.  Circumstances  that
could alter the Company's actual results and  procure  such  results 
to  differ significantly from those contained in forward-looking 
statements made by  or  on behalf of the Company include, but are not
limited to those discussed be above.
PUMA is one of the world´s leading sportlifestyle  companies  that  
designs  and develops footwear, apparel and accessories.  It is 
committed to working in  ways that contribute to the world by 
supporting Creativity, SAFE  Sustainability  and Peace, and by 
staying true to the principles of  being  Fair,  Honest,  Positive 
and Creative in decisions made and actions taken. PUMA starts in 
Sport and  ends in Fashion. Its Sport Performance and Lifestyle 
labels include  categories  such as Football, Running, Motorsports, 
Golf  and  Sailing.  Sport  Fashion  features collaborations  with  
renowned  designer  labels  such  as  Alexander   McQueen, Yasuhiro 
Mihara and Sergio Rossi. The PUMA Group owns  the  brands  PUMA,  
Cobra and Tretorn.  The company, which was founded in 1948, 
distributes  its  products in more than 120 countries, employs more 
than 9,000  people  worldwide  and  has headquarters in 
Herzogenaurach/Germany, Boston, London and Hong Kong.  For  more 
information, please visit www.puma.com
Rounding differences may be observed in the percentage and numerical 
values expressed in millions of Euro since the underlying 
calculations are always based on thousands of Euro.
Rounding differences may be observed in the percentage and numerical 
values expressed in millions of Euro since the underlying 
calculations are always based on thousands of Euro.
Rounding differences may be observed in the percentage and numerical 
values expressed in millions of Euro since the underlying 
calculations are always based on thousands of Euro. 
end of announcement                               euro adhoc

Further inquiry note:

Kerstin Neuber

Telefon: +49 (0)9132 81-2984

E-Mail: Kerstin.Neuber@puma.com

Branche: Consumer Goods
ISIN: DE0006969603
WKN: 696960
Index: Midcap Market Index, MDAX, CDAX, Classic All Share, HDAX,
Prime All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
Hannover / free trade
München / regulated dealing

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