Eurovision Song Contest 2025: stage design, visual and audio identity, partners and ticketing revealed
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Basel (ots)
The Eurovision Song Contest (ESC) 2025 is taking shape, as the stage, visuals and audio identity are revealed. The Project Team presented the visual concept for the 69th Eurovision Song Contest to be held in Basel and launched the registration process for tickets. Four national partners were also presented.
Welcome Home! After 36 years, the Eurovision Song Contest is coming home to where it all started - Switzerland. From the 12 to 17 May 2025, Basel - and the whole country - will be devoted to the world's biggest music event. The ESC Project Team have now revealed the visuals, audio branding, stage design and ticketing process for the 69th Eurovision Song Contest.
Visual and audio brand identity
The visual and audio brand identity for the 2025 Eurovision Song Contest were developed by Art Director Artur Deyneuve. His aim was to create a design that made people feel heard and valued. Inspired by the Swiss tradition of direct democracy, which revolves around listening and dialogue, Deyneuve chose 'listening' as the central guiding theme of the whole branding concept, calling it 'Unity Shapes Love'. Deyneuve says: "If we listen to one another, we find love." This message will also be conveyed visually through the iconic Eurovision heart symbol, which stands for dialogue, unity and the unifying power of music. The pulsating Eurovision hearts will therefore be a core element of the design, representing the millions of people unified by Eurovision to listen and celebrate together.
Moritz Stadler and Reto Peritz, Co-Executive Producers of the 2025 Eurovision Song Contest commented: "Artur's well-thought-out design is emotionally engaging and takes Eurovision to another level. The Eurovision heart beats in time with the rhythm, symbolising the unifying power of music. True to the Eurovision slogan 'United by Music, it will bring people together all over the world."
Audio identity: tradition meets modernity
The audio identity that accompanies Eurovision combines the traditional and the modern. It is based on a pumping and powerful beat, sprinkled with traditional elements: yodelling, the distinctive sound of a Basel drum corps, and the unmistakeable music of the Hackbrett and alphorns. Artur Deyneuve says: "We've created a bold, high-energy track, which will prepare the audience for an unforgettable experience with its pumping beats and surprising musical effects."
Stage design inspired by Switzerland's mountains and diversity
Florian Wieder, the Production Designer with Swiss roots, who is overseeing the Eurovision stage design for the eighth time, has taken inspiration from the Swiss mountains and the country's linguistic diversity for this year's event at the St. Jakobshalle in Basel: "Our goal was to create a revolutionary stage concept - a holistic experience that we've never seen before at Eurovision. Thanks to the immersive stage layout, the audience will get to be part of Eurovision like never before."
Reto Peritz and Moritz Stadler: "In Florian Wieder, we have a Stage Designer on board who is a creative visionary and who knows Switzerland like the back of his hand. He has succeeded in creating a 'signature stage', which will forever be associated with Eurovision in Switzerland."
Ticketing in partnership with Swiss platform Ticketcorner
The Swiss ticketing platform Ticketcorner is the official ticketing partner for the 2025 Eurovision Song Contest. The complexity of the event and the huge international demand for tickets call for an experienced and reliable ticketing partner.
A total of nine shows at the St. Jakobshalle - including the two Semi-Finals on 13 and 15 May, the Grand Final on 17 May and six additional preview shows
- will offer unforgettable experiences for all fans.
Advance booking for the 2025 Eurovision in Basel: Register now!
To buy tickets for the Eurovision Song Contest 2025 in Basel, prior registration is required. This process will help prevent tickets being resold and ensure that as many Eurovision fans as possible get the chance to watch the live shows. Pre-registration starts today, 16 December 2024, at 4pm, and ends at midnight on 10 January 2025. To register, visit: www.ticketcorner.ch/esc. Only those who have registered in this period can subsequently purchase the exclusively mobile tickets. Registration does not guarantee tickets though as demand is expected to be very high.
The first ticket sale period starts on 29 January 2025, a day after the Semi-Final Draw. The prices for the various shows and categories range from CHF 40 to CHF 350.
In addition, on 17 May (the day of the Grand Final), there will be an 'Arena plus' public viewing area with an extensive supporting programme at the legendary Basel football stadium, St. Jakob Park (known locally as 'Joggeli'). Further details will be announced in due course.
Sponsorship - broad support from Swiss businesses
Swiss businesses are supporting the ESC in Basel: besides the existing international sponsors of the event, the ESC Project Team is pleased to announce the national partners Novartis, Basler Kantonalbank, Helvetia and Swisscom. The high level of interest and involvement of companies in the host city underscores once again the local support for the Eurovision Song Contest in Switzerland. The organisation of Eurovision is heavily reliant on the financial support of sponsors. Meanwhile, the businesses benefit from an extensive partnership with the world's biggest music event.
The Swiss Federal Railways (SBB) will also be an official Eurovision service provider and will offer attractive prices on return journeys to Basel from other parts of Switzerland during the Eurovision week. Together with the regional transport company, the SBB will lay on 85 extra trains (running until late at night) to give visitors a safe, comfortable and environmentally-friendly way to get to Basel and back home again.
The next key date on the road to Basel is the Semi-Final Draw, which will take place on Tuesday 28 January 2025.
Eurovision visuals are available at this link.
Contact:
Contact Adrian Erni, Media Spokesperson ESC at press@esc2025.swiss or +41 58 136 13 84.