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NAVTEQ Corporation

NAVTEQ Global LBS Challenge(TM) - Asia-Pacific Winners Announced

Singapore (ots/PRNewswire)

- Joikusoft Wins Grand Prize in Annual Location-Based Developers'
Program
NAVTEQ (NYSE: NVT), a leading global provider of digital map data
for  location-based solutions and vehicle navigation, announced
yesterday during  an awards ceremony at CommunicAsia 2008 that
Joikusoft is the Grand Prize  Winner of this year's NAVTEQ Global LBS
Challenge -- Asia-Pacific (APAC).
As the Grand Prize Winner, Joikusoft received a prize package
valued at $275,000 USD, including $50,000 USD in cash and $225,000
USD in NAVTEQ(R) data licenses.  Joikusoft's solution, JoikuSpot, is
a free location-aware mobile software solution that turns Nokia
Smartphones into hotspots. When JoikuSpot software is installed on
the phone, laptops and internet tablets, it can establish wireless
internet connections via the phone's 3G internet connection.
Virtually any wireless device can become its own hotspot.
Three runners-up were also announced: First Runner-up,
Road-Guard; Second Runner-up, Point-I; and Third Runner-up, Pacific
DataVision.  Each runner-up received $7,500 USD in cash along with
data licenses valued at $150,000 USD.
Road-Guard's GreenDrive(TM) patented technology helps drivers
develop smart and safe driving techniques that lead to average fuel
savings of 10-25%. GreenDrive senses the nature and significance of
impending road attributes that influence fuel consumption and alerts
the driver. GreenDrive provides drivers with both real-time and
historical information about their eco-driving performances.
Point-I's solution, On2Gether, provides communication, location
information, security and entertainment all at once. Location-based
features include message, call and chatting, avatars, and pictures
between friends. On2gether also provides indirect exposure of
location information by showing only the distance on the home screen,
and helps guarantee security by sending the location periodically
when in safety mode.  On2gether is perfect for social networking
between friends.
Pacific DataVision's solution, SkyMail, enables mobile workers to
quickly send a prioritized voice message with their location from a
mobile phone to any email address in the world. Locator for SkyMail
provides user-initiated tracking and includes GPS coordinates,
physical address, an interactive map, and timestamp in addition to
the SkyMail prioritized voice message.
The annual Global LBS Challenge, which has established a
reputation as the premier event in the location-based services (LBS)
industry, invites developers to build innovative location-enabled
applications that work with mobile phones and/or wireless handheld
devices using dynamic positioning technology and NAVTEQ map data.
The announcement of the APAC winners concludes the 2008 Global LBS
Challenge which also had winners in the Europe- Middle East-Africa
(EMEA) region and Americas region announced earlier in the year. The
total value of prizes, consisting of cash and data licenses awarded
by NAVTEQ and sponsors, totaled over $4.5 million USD.
The twelve semifinalists representing the APAC region embody a
broad spectrum of wireless applications and were selected based on
commercial feasibility, functionality, ease of use and design.  The
final judging panel included executives from Autodesk, Bridge Mobile,
Celcom, Garmin, Mobility Magazine, Motorola, Nokia, Reliance
Entertainment, Singapore Land Authority, Singtel, and SK Telecom.
Since the launch of the NAVTEQ Global LBS Challenge in 2003,
approximately 25% of the semifinalist companies have gone on to
receive venture capital funding or launch commercially-distributed
applications, many on major wireless carriers.
Nokia returned as a three-time Global Sponsor of this year's
contest, with the Nokia N95 serving as the Official Device of the
2008 Global LBS Challenge. Autodesk also returned as a multi-year
sponsor and as a Global Sponsor for the first time.  GPS World is the
Media Sponsor.
"Nokia is proud of our ongoing sponsorship with the NAVTEQ Global
LBS Challenge, which consistently surfaces leading-edge mobile LBS
applications for the market. It's been especially valuable for us
this year to see the wide breadth of LBS solutions, all designed and
presented on the GPS-enabled Nokia N95," said Kenny Mathers, head of
Forum Nokia APAC developer relations, Nokia.
"Through our sponsorship of the NAVTEQ Global LBS Challenge,
Autodesk is pleased to extend the reach of our leading platforms and
tools to the LBS developer community, especially in the Asia-Pacific
region where opportunity abounds. The Global LBS Challenge aligns
with our goal of helping developers bring their cutting-edge
solutions to market, faster," commented Rod Egdorf, head of worldwide
sales and marketing, Autodesk Location Services.
"The Global LBS Challenge for the APAC region has been extremely
successful both in terms of incredible interest as well as the
quality of the applications submitted. With the richness of developer
talent and the advancement of mobile technology in the region, the
future of LBS in Asia- Pacific is extremely promising," commented
Jeff Mize, executive vice president, sales, NAVTEQ.  "NAVTEQ
congratulates all the regional winners of the 2008 Global LBS
Challenge and looks forward to next year's competition."
For more information about the NAVTEQ Global LBS Challenge, go to
http://www.LBSChallenge.com.
About the NAVTEQ Global LBS Challenge
First launched in 2003, the NAVTEQ Global LBS Challenge is
focused on driving the development and visibility of innovative
navigation solutions for wireless devices.  From wireless business
applications to sports, travel and security, integrating the accuracy
and richness of NAVTEQ digital map data facilitates the timely
evolution of the next wave of LBS.  The 2008 Global LBS Challenge
features a global prize pool valued at almost $4.5 million US in cash
and prizes.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map
information for automotive navigation systems, mobile navigation
devices, Internet-based mapping applications, and government and
business solutions. NAVTEQ creates the digital maps and map content
that power navigation and location-based services solutions around
the world. The Chicago-based company was founded in 1985 and has more
than 3,600 employees located in 187 offices and in 39 countries.
NAVTEQ and the NAVTEQ Global LBS Challenge are trademarks in the
U.S. and other countries. All rights reserved.
This document may include certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of
1995. These forward-looking statements include, but are not limited
to, plans, objectives, expectations and intentions and other
statements contained in this press release that are not historical
facts and statements identified by words such as "expects,"
"anticipates," "intends," "plans," "believes," "seeks," "estimates"
or words of similar meaning. The statements are based on our current
beliefs or expectations and are inherently subject to various risks
and uncertainties, including those set forth under "Item 1A. Risk
Factors" in each of the Company's most recent Annual and Quarterly
Reports filed with the Securities and Exchange Commission.
Actual results may differ materially from these expectations due
to changes in global political, economic, business, competitive,
market and regulatory factors. NAVTEQ does not undertake any
obligation to update any forward-looking statements contained in this
document.
(Logo:  http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO)
Web site:  http://www.navteq.com
               http://www.LBSChallenge.com

Contact:

Jennifer Schuh of NAVTEQ, +1-312-894-3913, jennifer.schuh@navteq.com;
or Bob Richter, +1-212-802-8588, bob@richtermedia.com, for NAVTEQ;
Photo: NewsCom:
http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO, AP Archive:
http://photoarchive.ap.org, PRN Photo Desk, photodesk@prnewswire.com