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THE ORIGINAL: Robert Trachinger Award donates EUR 10.000,-
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INVESTMENT MAGAZINE - THE ORIGINAL and EBIZZ.TV donate the ROBERT TRACHINGER AWARD FOR EXCELLENT YOUNG MEDIA PROFESSIONALS in honor of media pioneer Robert Trachinger - for his professional and humanistic values - to young international media artists and our current new world of media professionals. Robert Trachinger stands for responsibility and sensitivity to the human condition: the artistic and managerial courage to tell today's stories well. The award is valued EUR 10.000,-. About Robert Trachinger (born 1923, New York, NY): Robert Trachinger's professional life combined the corporate world and academia. He is Professor Emeritus of UCLA and a Fulbright scholar. From 1968 to 1998 he taught at UCLA's School of Theater, Film and Television, with emphasis on humanistic leadership, ethics, creative media skills, production competence, and the remarkable art of storytelling. His original career was in television. He retired in 1985 as Vice President and General Manager of ABC-TV in Hollywood, California. A television pioneer, Robert Trachinger had joined WTMJ-TV, Milwaukee/Wisconsin, in 1948 as cameraman and video operations engineer. In 1950, the American Broadcasting Company in Hollywood hired him as cameraman evolving into a 35-year tenure. He was Technical Director on many of the network's first coast-to-coast shows. When promoted to Manager of Broadcast Engineering in 1958, he worked side by side with Roone Arledge, President of ABC-TV Sports, on the evolution and development of innovative concepts revolutionary for television sports production. In 1964, he was made Director of Program Development and Operations at ABC Sports in New York. In that capacity, he was involved in the production, development, and design of many shows, including the "American Sportsman". He produced and supervised shows in Kenya, India, France, Russia, and throughout the United States. Robert Trachinger is best known in engineering circles for initiating the original concept and experimental work resulting in the first successful black-and-white slow motion videotape. He was responsible for the development of the first broadcast quality hand-held cameras which were the forerunners of the electronic news gathering (ENG) cameras. The underwater electronic camera was developed in his home swimming pool. All of these creative innovations were exclusive to ABC-TV for years and contributed greatly to ABC Sports' foremost position. The National Association of Broadcasters honored him for his work on the development of videotape. 1966 saw him promoted to Executive Producer for ABC's owned television station in Los Angeles. He won two EMMY AWARDS for documentaries and was recognized for "Decision to Die" which exposed and explored the high rate of suicide among American adolescents - a subject which had been unmentionable in TV for 20 years. UCLA invited him to a symposium on the production of his documentaries which grew into the avocation of teaching. This led to his parallel academic career spanning over 30 years at UCLA. In 1971, UCLA recruited him for a year to reorganize its Media Center. He then returned to ABC-TV and maintained his professional relationship with the university. Robert Trachinger was promoted to Vice President of ABC-Television in 1978. In 1980, he was assigned the additional duties of Executive in charge of Broadcast Operations and Engineering for the 1984 Summer Olympics in Los Angeles. Upon retiring from ABC-TV after 35 years, Robert Trachinger received a one year Fulbright-Award as Senior Professor at Gutenberg University, Institut fuer Publizistik, Mainz/Germany, in 1985-86. Professor Elisabeth Noelle-Neumann and Professor Hans-Mathias Kepplinger were hosts. Teaching German students in English to create television productions was an eye-opening cross-cultural enrichment. During the Fulbright year, he followed invitations to teach at the Sorbonne in Paris and Tel Aviv University. Back in the USA, he occasionally taught at the College of Santa Fe, New Mexico, where he also fostered a partnership between academia and the corporate world. Trained as a para-professional in the field of psychology, Robert Trachinger has worked with young people in Upward Bound programs and facilitated encounter groups for disadvantaged youths. After moving from Los Angeles to San Diego in 1989, he lectured at the University of California San Diego, and became a counselor for caregivers of Alzheimers patients. Counseling young people is an ongoing avocation. On Crystal Cruise ships, he turned storyteller about the hilarious early days of live television. A "Media Legend" award was bestowed on him in 1997. In the new millenium, Robert Trachinger lives with is wife Helga in Rancho Santa Fe, California. He has a son Set in Boulder, Colorado. His daughter Mia Trachinger, a UCLA graduate, is a script writer and filmmaker and lives with her husband Jason Brush and daughter Lotte in Los Angeles. For more information about the Robert TRACHINGER AWARD FOR EXCELLENT YOUNG MEDIA PROFESSIONALS please contact award@ebizz.tv or award@investment-on.com
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