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LifeWatch AG

EANS-Adhoc: LifeWatch AG
Announces `NiteWatch´ Home Sleep Apnea Testing Service

  ad-hoc disclosure transmitted by euro adhoc with the aim of a Europe-wide
  distribution. The issuer is solely responsible for the content of this
  announcement.
New Products
28.07.2009
Neuhausen am Rheinfall /  Switzerland  and  Chicago  /  USA,  July  
28,  2009  - LifeWatch  AG's  (SIX  Swiss  Exchange:  LIFE)  American
subsidiary   LifeWatch Services, Inc., the leading provider of 
wireless telemedicine  services  in  the U.S., is set to expand  into
the  promising  sleep  apnea  home  sleep  testing market.
LifeWatch,  the  leading  U.S.  provider  of  wireless  telemedicine 
services, announces the expansion of its current remote medical 
monitoring  services  with a sleep apnea home sleep testing  service.
NiteWatch  which  will  be  launched during Q4 2009 to specific 
customers,  with  an  expanded  roll-out  planned  in 2010.
Sleep Apnea, which is characterized by the  temporary  suspension  of
breathing during sleep for as much as 100 times a night, affects 
approximately 38  million individuals in the U.S. Sleep apnea is 
associated  with  an  increased  risk  of cardiovascular disease, 
stroke, high blood pressure, arrhythmias, diabetes,  and serious 
accidents due to fatigue and sleepiness.  Patients with untreated  
sleep apnea have shown to incur double the healthcare costs of those 
that  have  been diagnosed  and   treated.   Despite   its   high   
prevalence   and   associated complications, less than 1 in 7 
patients who suffer  from  sleep  apnea  in  the U.S. have been 
diagnosed.
Failure to diagnose sleep apnea is in part due to the fact  that  a  
patient  is required to sleep in a strange and uncomfortable 
environment at a sleep  lab  or clinic, while wearing an  apparatus  
that  makes  the  act  of  sleeping  almost impossible.  Patients are
further discouraged by  the  fact  that  sleep  clinic rooms  often  
book  out  months  in  advance  due  to  the   increased   demand. 
Alternatively,  home  sleep  testing  (HST)  solutions  are  emerging
as   the appropriate diagnostic solution for more than 95% of sleep 
apnea cases, as  they can be performed in the comfort of one's normal
sleeping environment.  In  early 2009, Medicare issued a coverage 
decision memo specific to HST for  sleep  apnea diagnosis after an 
extensive review of clinical studies  conducted  to  validate the 
utilization of home sleep testing (HST). The decision declared that 
the  use of home sleep testing technologies  demonstrates  improved  
health  outcomes  in Medicare beneficiaries  who  have  sleep  apnea 
and  received  the  appropriate treatment, and that these tests are 
thus reasonable and necessary.
"The introduction of home sleep testing will  greatly  improve  the  
quality  of life of the many patients who are reluctant to go to a 
sleep lab",  stated  Alan Kadish, M.D. "By offering services in the 
comfort of their home, these  patients are almost certain of  
receiving  a  correct  diagnosis  which  can  be  treated 
appropriately," he  added.  Dr.  Kadish  is  a  member  of  
LifeWatch's  Medical Advisory Board is a fellow of both the American 
College of  Cardiology  and the American Heart Association and Senior
Associate Chief of Cardiology at Northwestern Memorial Hospital.
Dr. Yacov Geva, Chairman and CEO of LifeWatch AG, stated,  "We  are  
excited  to announce our first steps into the promising home sleep 
testing market,  and  are confident that our NiteWatch service will 
contribute  to  a  patient's  improved quality of life through 
earlier and more  accurate  detection  that  allows  for more 
appropriate treatment options".
About LifeWatch AG
LifeWatch AG, headquartered in Neuhausen am Rheinfall and listed on 
SIX Swiss Exchange (LIFE), Switzerland, is the leading healthcare 
technology and solution company, specializing in advanced telehealth 
systems and wireless cardiac monitoring services. LifeWatch services 
treat high-risk and chronically ill patients, health conscious 
consumers and wellness programs. LifeWatch has subsidiaries in the 
United States, the Netherlands, Japan, the United Kingdom, 
Switzerland and Israel. LifeWatch AG is the parent company of 
LifeWatch Services Inc., a leading US-based cardiac monitoring 
service provider, and manufacturer of telecardiology products. 
www.lifewatch.com
Sign-up for customized e-mail alerts and documentation requests is 
available at http://production.investis.com/lifewatch/alert-service/
This press release includes forward-looking statements. All 
statements other than statements of historical facts contained in 
this press release, including statements regarding future results of 
operations and financial position, business strategy and plans and 
objectives for future operations, are forward-looking statements. The
words "believe," "may," "will," "estimate," "continue," "anticipate,"
"intend," "expect" and similar expressions are intended to identify 
forward-looking statements. LifeWatch AG has based these forward 
looking statements largely on current expectations and projections 
about future events and financial trends that it believes may affect 
the financial condition, results of operations, business strategy, 
short term and long term business operations and objectives, and 
financial needs. These forward-looking statements are subject to a 
number of risks, uncertainties and assumptions. In light of these 
risks, uncertainties and assumptions, the forward-looking events and 
circumstances described may not occur and actual results could differ
materially and adversely from those anticipated or implied in the 
forward-looking statements. All forward-looking statements are based 
only on data available to LifeWatch AG at the time of the issue of 
this press release. LifeWatch AG does not undertake any obligation to
update any forward-looking statements contained in this press release
as a result of new information, future events or otherwise.
THIS PRESS RELEASE IS NOT BEING ISSUED IN THE UNITED STATES OF 
AMERICA AND SHOULD NOT BE DISTRIBUTED TO UNITED STATES PERSONS OR 
PUBLICATIONS WITH A GENERAL CIRCULATION IN THE UNITED STATES. THIS 
PRESS RELEASE DOES NOT CONSTITUTE AN OFFER OF SECURITIES OF LIFEWATCH
AG OR ANY OF ITS SUBSIDIARIES FOR SALE IN THE UNITED STATES OR AN 
INVITATION TO SUBSCRIBE FOR OR PURCHASE ANY SECURITIES OF LIFEWATCH 
AG OR ITS SUBSIDIARIES IN THE UNITED STATES. IN ADDITION, THE 
SECURITIES OF LIFEWATCH AG AND ITS SUBSIDIARIES HAVE NOT BEEN 
REGISTERED UNDER THE UNITED STATES SECURITIES LAWS AND MAY NOT BE 
OFFERED, SOLD OR DELIVERED WITHIN THE UNITED STATES OR TO U.S. 
PERSONS ABSENT REGISTRATION UNDER OR AN APPLICABLE EXEMPTION FROM THE
REGISTRATION REQUIREMENTS OF THE UNITED STATES SECURITIES LAWS. ANY 
PUBLIC OFFERING OF SECURITIES TO BE MADE IN THE UNITED STATES WILL BE
MADE BY MEANS OF A PROSPECTUS THAT MAY BE OBTAINED FROM LIFEWATCH AG 
OR ITS SUBSIDIARIES, AS APPLICABLE, AND WILL CONTAIN DETAILED 
INFORMATION ABOUT THE ISSUER AND ITS MANAGEMENT AS WELL AS FINANCIAL 
STATEMENTS OF THE ISSUER.
Press Release
July 28, 2009
end of announcement                               euro adhoc

Further inquiry note:

Kobi Ben Efraim, Chief Financial Officer, LifeWatch AG
Tel +41 52 632 00 50 | Fax +41 52 632 00 51 | E-mail kobibe@lifewatch.com

Europe
Sensus Investor and Public Relations GmbH, Zürich:
Tel +41 43 366 55 11 | Fax +41 43 366 55 12 | E-mail lifewatch@sensus.ch

USA
Westwicke Partners
E-mail asher.dewhurst@westwicke.com

Branche: Healthcare Providers
ISIN: CH0012815459
WKN: 1281545
Index: SPI, SPIEX
Börsen: Frankfurt / Open Market / XETRA
SIX Swiss Exchange / Hauptsegment
Berlin / free trade

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