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Balda AG

EANS-News: Balda AG with new strategy on the road to success

Bad Oeynhausen (euro adhoc) -

  Corporate news transmitted by euro adhoc. The issuer/originator is solely
  responsible for the content of this announcement.
Company Information
Balda AG with new strategy on the road
to success
Balda is free of short-term bank liabilities after repayment. 
Construction of new plant in Beijing is making rapid progress. 
Malaysia subsidiary receives new orders.
Bad Oeynhausen, 14 December 2009 - Against the background of the new 
sales campaign launched by the new management board, the recent 
strategic direction of Balda AG, with separately operated but closely
networked business units, is proven to be successful. Balda Medical, 
since the third quarter core business again and growing profitably, 
strengthens this positioning. According to CEO Michael  Sienkiewicz, 
Balda AG, listed in the Prime Standard of the Frankfurt Stock 
Exchange, has achieved a turnaround with its latest results.
Debt relief of short-term bank liabilities in Germany completed
As part of the already announced sale of 18.75 percent of its stake 
in touch screen producer TPK, the Balda Group has now repaid its 
short-term bank liabilities in Germany amounting to approximately 70 
million Euros. "Thus we have created the basis for new investment and
sustainable growth for the Balda Group," says Rainer Mohr, Chief 
Financial Officer (CFO).
New production plant in Beijing
With new customers and contracts and contrary to the global market 
trend for mobile phones the MobileCom division is on a growth path. 
Production in the first section of the new Beijing plant will start 
mid-2010. The new plant, logistically well located near the Beijing 
airport, altogether covers an area of 200 thousand square meters. In 
the first phase approximately 73 thousand square meters of production
space will be available. "This will be one of the world´s largest and
most modern plants for the processing of high-performance plastics 
for smaller product sizes. With the new manufacturing Balda has 
positioned itself even stronger for mass production in its MobileCom 
core business. Niche products with fewer high-volume production 
batches for more exclusive models will be produced by the Balda plant
in Suzhou", comments Michael Sienkiewicz, CEO of Balda AG.
New orders and customers for the Malaysia region
Balda Solutions Malaysia (BSM) has secured a major contract with its 
long- standing customer Canon. The contract includes the moulding of 
the camera bodies and for the first time the assembly of a large part
of up to four digital camera models. Start of production is December 
2009. In addition, the company will be producing an online tablet 
device for a leading German internet portal. The cooperation with 
SonyEricsson in the manufacturing of Bluetooth headphones with a 
radio connection has been strengthened. In addition, BSM will 
manufacture mechanical components for a Finnish company that produces
Intel- based phones. With these orders the company will significantly
increase its revenues in 2010.
Company Profile Balda AG
The Balda Group develops and produces complete plastic assemblies, 
electronic products and products for the medical industry. The 
customers of Balda are leaders in business from the mobile, 
entertainment and electronic communications as well as pharmaceutical
and medical technology markets.
The group has an international position with product sites in China, 
Malaysia, India and Germany. A subsidiary in the United States serves
North American customers in product design and development. As part 
of a shareholding in a leading manufacturer of touch screens in 
China, Balda participates in the dynamic touch screen displays 
market.
* * *
This corporate news announcement includes "forward-looking 
statements" which are based on the current expectations of the 
management of Balda. They are subject to risks and uncertainty 
because they relate to events and depend on circumstances that will 
occur in the future, such as, for example, developments in the mobile
communications industry, changes in technology and the ability to 
timely and successfully develop new products and various other 
factors. Balda does not undertake any obligation to update publicly 
or revise forward-looking statements except to the extent legally 
required.
This corporate news announcement is not an offer of securities for 
sale or a solicitation of an offer to purchase securities in the 
United States or elsewhere. The shares in Balda AG (the "Shares") may
not be offered or sold in the United States or to or for the account 
or benefit of U.S. persons (as such term is defined in Regulation S 
under the U.S. Securities Act of 1933, as amended (the "Securities 
Act") unless registered under the Securities Act or pursuant to an 
exemption from such registration. The Shares have not been and will 
not be registered under the Securities Act.
end of announcement                               euro adhoc

Further inquiry note:

Clas Röhl
Tel.: +49 (0) 5734 922-2728
croehl@balda.de

Branche: Semiconductors & active components
ISIN: DE0005215107
WKN: 521510
Index: CDAX, Prime All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade

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