Infosys and ATP Collaborate to Launch Carbon Tracker, Helping Accelerate the Sport's Sustainability Journey
London (ots/PRNewswire)
Infosys solution to enable ATP players to track and mitigate their carbon emissions from travel on Tour
Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global leader in next-generation digital services and consulting, today announced that as part of its strategic collaboration with the ATP, the governing body of men's professional tennis, it is launching a new digital Carbon Tracker to make tennis more environmentally responsible. The feature, which is live from today and is hosted within the existing ATP PlayerZone app, will enable players to track and offset their carbon emissions while traveling to participate in tournaments across the global tennis season.
Aligned with ATP's commitment to UN Sport for Climate Action, which includes a Net Zero emissions target by 2040, the application features a dashboard that presents players with a holistic view of their travel related emissions across multiple seasons – enabling deeper understanding and analysis of travel choices. This is supplemented with resources and quizzes to educate players on sustainable practices and environmental advocacy.
In addition to supporting players to achieve greener practices, the Carbon Tracker will introduce a 'Green Badge' that players can earn at the end of each season, to be displayed across their profile and rankings pages on ATPTour.com as a symbol of their commitment to reducing the sport's carbon footprint.
The feature, an innovative solution in world sport, will be accessible via the ATP PlayerZone website and mobile app launched by Infosys and ATP in 2016. It will allow players to declare their travel data and categorize the mode of transport taken to each tournament, calculating an associated emissions footprint. It will in turn enable players to make more conscious travel decisions and mitigate their carbon impact via Gold Standard, a leading sustainable development standard and climate action partner of the ATP.
Massimo Calvelli, Chief Executive Officer, ATP, said, "Tennis is on a mission to Net Zero and like many sports, our travel footprint is our biggest challenge. ATP's new Carbon Tracker makes it simple for players to join that journey, mitigating their impact today and inspiring greener choices tomorrow. This is a story of addressing difficult problems through innovation, and we would thank our partners Infosys for their collaboration and commitment to the project. The potential of this app is massive and we're just getting started."
Sumit Virmani, Chief Marketing Officer, Infosys, said, "The synergy between Infosys and ATP has resulted in a very action-oriented innovation which sensitizes the need for energy transition in sports. In recent times, we have witnessed a multitude of digital sustainability platforms that are enabling organizations to pave their way to net zero emissions. Together with ATP, we will strive to make tennis carbon conscious as a sport. As we drive towards a hyperconnected economy, it is imperative for us to focus on dynamically driving carbon consciousness in an innovative, sustainable, and efficient manner."
Margaret Kim, Chief Executive Officer, Gold Standard, said, "It is inspiring to see tennis leading the way towards a more sustainable sporting culture. Encouraging players to purchase Gold Standard-certified credits means they will be directly funding climate change projects that not only reduce carbon emissions, but also create many other sustainable development benefits for communities that need it most. We are excited to have ATP as a Gold Standard climate action supporter and look forward to collaborating further along the journey towards net zero."
About Infosys
Infosys is a global leader in next-generation digital services and consulting. Over 300,000 of our people work to amplify human potential and create the next opportunity for people, businesses and communities. We enable clients in more than 56 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer clients, as they navigate their digital transformation powered by the cloud. We enable them with an AI-powered core, empower the business with agile digital at scale and drive continuous improvement with always-on learning through the transfer of digital skills, expertise, and ideas from our innovation ecosystem. We are deeply committed to being a well-governed, environmentally sustainable organization where diverse talent thrives in an inclusive workplace.
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About The ATP
As the global governing body of men's professional tennis, the ATP's mission is to serve tennis. We entertain a billion global fans, showcase the world's greatest players at the most prestigious tournaments, and inspire the next generation of fans and players. From the United Cup in Australia, to Europe, the Americas and Asia, the stars of the game battle for titles and Pepperstone ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy. Featuring only the world's top 8 qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, presented by Pepperstone, the ultimate achievement in tennis. For more information, please visit www.ATPTour.com.
About Gold Standard
Gold Standard ( www.goldstandard.org, @goldstandard) was established in 2003 by WWF and other international NGOs as a best practice standard to help the world #GrowToZero. All Gold Standard-certified projects and programmes accelerate progress toward the Net-Zero ambition of the Paris Climate Agreement while catalysing impact toward the broader Sustainable Development Goals. Its standard, Gold Standard for the Global Goals, allows climate and development initiatives to quantify, certify, and maximise their impacts toward climate security and sustainable development. Certification against the standard provides the confidence that these results are measured and verified, enabling credible impact reporting. ISEAL Code Compliant and backed by a broad NGO Supporter Network, Gold Standard has 2000+ projects underway in over 90 countries, creating billions of dollars of shared value from climate and development action worldwide.
For more information:
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Dena Tahmasebi, Director of Communications EMEA, Infosys: Dena.Tahmasebi@infosys.com
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