EANS-News: Wolford Aktiengesellschaft /Wolford Launches New Market Presence -
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Marketing
Bregenz - Starting today, Wolford is present across the globe with a new
imagery. Just on time to coincide with the new spring/summer 2019 fashion
collection, the brand presents itself in a fresh and sometimes provocative look
in line with the campaign motto #truecharacter: It is designed to underscore the
claim made by the Wolford brand that women will always look good in Wolford
fashion in all moments of life.
For this purpose, Wolford hired the world-famous fashion photographer Ellen von
Unwerth, who made a name for herself with early shots of the star model Claudia
Schiffer and portraits of performers such as Kate Moss, Madonna and Rihanna. Her
depiction of strong, independent women is considered to be significantly
influenced by the imagery of the star photographer Helmut Newton, who helped
shape Wolford's brand image. "To surprise and also to provoke occasionally is
not only modern but belongs to the Wolford DNA", recalls Axel Dreher, CEO of
Wolford.
The photos and films supporting the campaign are now online and in the display
windows of the 117 points of sale. Image films and various seasonal product
topics can be seen on 3-4 video screens in every window, combined with the
corresponding products from the current fashion collection.
The new market presence was already introduced to the specialist public,
influencers and important stakeholders within the context of a creative
presentation at the old Town Hall in London's trendy district of Shoreditch on
November 8, 2018. Instead of a conventional fashion show, Wolford staged a
comprehensive brand event, including performers and dancers, which made the
diversity of Wolford's product world come alive for the approximately 300
guests.
The experienceable shop concept, comprising another key aspect of the new market
presence, will be presented in two Paris shops and one shop in Amsterdam for the
first time in January 2019. The new brand identity will gradually become
perceptible to Wolford customers on all channels starting in the spring of 2019.
Further inquiry note:
Wolford AG
Maresa Hoffmann
Investor Relations & Corporate Communications
Tel.: +43 5574 690 1258
investor@wolford.com | company.wolford.com
end of announcement euro adhoc
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Pictures with Announcement:
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issuer: Wolford Aktiengesellschaft
Wolfordstrasse 1
A-6900 Bregenz
phone: +43(0) 5574 690-1268
FAX: +43(0) 5574 690-1219
mail: investor@wolford.com
WWW: http://company.wolford.com
ISIN: AT0000834007
indexes: ATX GP
stockmarkets: Wien, Frankfurt, New York
language: English
