Ricola launches a new global advertising campaign with "Chrüterchraft"
Laufen (ots) - For the last 15 years, consumers have been asking: "Who invented it?" The question has taken on cult status, and the answer to it is well known. Now Ricola is going one step further with its new global brand campaign showing exactly what this traditional Swiss company invented - "Chrüterchraft"! A magical word with 13 letters for an extraordinary herb ...