24.09.2009 – 08:08

Samsung

Samsung Extends Reach to Youth Audience With Launch of the 'Corby' Family

London (ots/PRNewswire)

- With the Launch of Corby(TXT) and Corby(PRO), Samsung Quickly
Strengthens its Position in the Youth Market

Samsung Electronics Co. Ltd, (LSE: SMSN) a leading mobile phone
provider, has rapidly followed the successful launch of the Samsung
Corby (model:  S3650), its first mobile handset designed to support
the highly connected  lifestyles of today's younger mobile users, by
announcing the launch of the  Corby family - two new mobile phones
designed around the Corby concept which  further help meet the varied
needs of the youth market.

The launch of the new handsets, called Samsung Corby(TXT) and
Samsung Corby(PRO), fits perfectly within the company's strategy of
'designing a wealth of handsets to match every different lifestyle'.
Each new handset has a specific focus on key features including
messaging, multimedia entertainment and business functionality; both
also have the original Corby's trademarks of bold colours, pop-style
contours and stand-out curved body design.

"The Corby family is clearly in-line with our ongoing strategy of
developing different mobiles to match different lifestyle needs,"
explained JK Shin, Executive Vice President and Head of Samsung
Electronics' Mobile Communications Division. "The focus with the
original Corby and now with the Corby family has been to offer our
consumers choice: choice over the colour of the handset, choice over
how they stay connected and choice over the features and
functionality which best suit their unique personality and
communication requirements."

Samsung Corby(TXT) (B3210)

The Samsung Corby(TXT) is a message-centric mobile for heavy
texters delivering easy-to-use SMS and IM (Instant Messenger)
features as well as simple social media uploading functionality. The
Corby(TXT) also offers a full QWERTY keyboard on the face of the
phone.

Quick launch buttons on the front of the handset offer fast
access to key features including the music player, camera and
messaging application. A 3.5mm earphone jack allows its owners to use
their own earphones and, like the original Samsung Corby, Corby(TXT),
it comes with brightly-coloured fashion jackets, changeable battery
covers - a simple black one and the second with detailed graphic
designs.

Samsung Corby(TXT) will be available in most European countries
by the end of September.

Samsung Corby(TXT) (B3210) Specifications

Network         EDGE/GPRS, Quad Band (850/900/1800/1900MHz)
    Display         2.2" QCIF 262K TFT-LCD
    Camera          2 Megapixel CMOS
    Video           H.263, MPEG4, WMV
    Audio           FM Radio with RDS
                    Poly 64, SP-Midi, i-melody, MP3, AAC, AAC+, WMA
    Value-added     Fashion Jackets (changeable battery cover)
    Features        Cartoon UI, One finger zoom, Smart Unlock
    Connectivity    USB 2.0, BT 2.1/ EDR
    Memory          40MB + microSD (up to 8GB)
    Size            110.96 x 59.55 x 12..9 mm
    Weight          94g
    Battery         800mAh

Samsung Corby(PRO) (B5310)

The Samsung Corby(PRO) is a hybrid slider which takes the cutting
edge design of the original Samsung Corby and adds a full, slide out
QWERTY keyboard.

The slide out QWERTY keyboard provides its owners with a
finger-friendly messaging and emailing experience without sacrificing
any of the style of the original Corby. It also combines the many
features business users demand with a variety of entertainment and
multimedia capabilities all delivered in a stylish format. These
include push email services, conversational SMS and native Facebook
and MySpace.

In addition, the Samsung Corby(PRO) also packs a 3MP digital
camera,  Wi-Fi, 3G/HSDPA and quad band connectivity. From an
entertainment perspective the mobile also has a 3.5mm ear jack and
dedicated music keys.

Samsung Corby(TXT) will be launched in Europe during November and
soon  will be expanded other markets.

Samsung Corby(PRO) (B5310) Specifications

Network         HSDPA 7.2Mbps, 900/2100
                    EDGE/GPRS, Quad Band (850/900/1800/1900MHz)
    Display         2.8" TFT 16M QVGA Full touch screen
    Camera          3 Megapixel FF, CMOS
    Video           H.263, MPEG4, WMV, WAV, DivX,
    Audio           FM Radio with RDS
                    Poly 64, SP-Midi, i-melody, MP3, AAC, AAC+, WMA
    Value-added     Fashion Jackets (Changeable battery cover)
    Features        Cartoon UI, One Finger Zoom, Smart Unlock
    Connectivity    WiFi, BT 2.1. USB 2.0, microUSB, 3.5mm earjack
    Memory          100MB + microSD (up to 16GB)
    Size            105 x 56.8 x 15.68 mm
    Weight          135g
    Battery         960mAh

For more information:

http://www.facebook.com/samsungcorby

About Samsung Electronics Co. Ltd.

http://www.samsung.com

Contact:

Media Contact: Verity Lowe, MS&L, Tel: +44(0)20-7878-3286, Email:
verity.lowe@mslworldwide.com