Selecta | Partnership with FrieslandCampina
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Selecta and FrieslandCampina Announce
Strategic Partnership,
Elevating Quality and Sustainability Standards
Cham, 30. January 2024 – Selecta, Europe’s leading route-based, self-service FoodTech provider, proudly announces a strategic partnership with FrieslandCampina, a global dairy company. This collaboration, spanning all 16 markets where Selecta operates, marks a significant step forward in their joint mission to provide exceptional coffee experiences while upholding the highest quality standards.
Under a comprehensive agreement, FrieslandCampina will supply Selecta with three essential product categories: liquid milk, creamers, and the innovative LattizⓇ system. The LattizⓇ system, a creation by FrieslandCampina Professional, allows Selecta to deliver barista-quality milk foam at the touch of a button, ensuring consistent performance and perfect hygiene in every cup.
Beyond immediate business goals, the collaboration aligns with a broader mission. Both Selecta and FrieslandCampina recognise the importance of environmentally responsible business practices. FrieslandCampina invests in programs, supports farmers and unlocks innovations to continuously improve the sustainability of dairy production. The LattizⓇ brand, for example, is committed to achieving carbon neutrality by 2027. By partnering with customers like Selecta, FrieslandCampina can further invest and reward the member farmers in driving down emissions.
Expressing gratitude for the collaboration, Sjoerd Homminga, Selecta’s Group Head of Hot drinks, stated, "We are thrilled to join forces with FrieslandCampina, a recognized leader in the dairy industry, known not only for excellence but also for their commitment to sustainability. This collaboration allows us to provide consistent, high-quality, and sustainable dairy products to our clients and consumers across all 16 markets. Together, we aim to bring joy by offering an unparalleled and environmentally conscious dairy experience."
In response, Martina Müller, Commercial Director QSR Coffee & Tea Specialists of FrieslandCampina, added, "We are delighted to take this new step in the strategic collaboration with Selecta, leveraging on our portfolio of consistent high-quality, sustainable dairy solutions to offer the best coffee experience for out-of-home consumers across Europe. This partnership makes both companies stronger in realizing their commitment to excellence, innovation, and environmental stewardship.”
One of the key advantages of this partnership is the ability to offer uniform, premium-quality dairy products in all markets, aligning with Selecta’s commitment to ensuring consumer satisfaction and joy. In addition to focusing on product excellence, and enhancing the out-of-home coffee experience, the collaboration places a strong emphasis on sustainability. To truly make a positive impact, we need to work together.
Selecta Group AG
Sarina Künzli Group Communication Leader Alte Steinhauserstrasse 14 6330 Cham – Switzerland +41 78 818 31 16 www.selecta.com
About Selecta Group
Headquartered in Switzerland since 1957, Selecta Group is a Foodtech company with a leading route based, self-service distribution network in Europe, offering innovative convenience food services and world-class quality coffee brands in the workplace and public spaces. Active in the food tech business we continuously push on new innovations and solutions, we serve premium coffee and beverages, snacks, and fresh meals to more than 10 million people in 16 countries across Europe every day. With an annual turnover of €1.4 billion, we owe our success to our ca. 6,200 highly skilled, dedicated, and passionate Selecta employees who are committed to creating millions of moments of joy for our clients and their consumers every day. Sustainability is an integral part of the way we do business, focused on the key areas in which we can make a positive difference. For more information, please visit www.selecta.com.
About Royal FrieslandCampina N.V.
FrieslandCampina is one of the largest dairy companies in the world with a cooperative tradition of more than 150 years. The company processes the milk from dairy farms into a wide range of dairy products and ingredients. This way, FrieslandCampina every day provides hundreds of millions of people throughout the world with valuable nutrients from milk.
Royal FrieslandCampina N.V. is fully owned by Zuivelcoöperatie FrieslandCampina U.A., with 15,137 dairy farmers in the Netherlands, Belgium and Germany as members. Through the cooperative, these member dairy farmers own and supervise the company. Together with its member dairy farmers, FrieslandCampina manages the entire production chain: from grass to glass.
FrieslandCampina provides consumers with dairy products, such as milk, yoghurt, condensed milk, dairy-based beverages, cheese, butter, quark, and cream. The dairy company supplies specific nutrition to specific consumer groups, such as children, the elderly, and sportspeople. Professional customers, such as bakers, pastry chefs, chocolate confectioners, chefs, and caterers can rely on FrieslandCampina for a broad product range, including creams, butters, desserts, and fillings. In addition, the Company supplies high-quality ingredients to international food producers and pharmaceutical companies.
In 2022, 9,927 member dairy farms in the Netherlands, Germany, and Belgium supplied over 9.5 billion kilogrammes of milk for processing into dairy products and ingredients. FrieslandCampina has branches in 31 countries and exports to more than one hundred countries worldwide. In 2022, FrieslandCampina employed an average of 21,715 employees (FTEs). For additional information, visit our website: www.frieslandcampina.com
