EANS-News: Goldbach Group AG
Goldbach Media becomes Goldbach Group (with
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Strategic management decisions
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Goldbach Media becomes Goldbach Group
Integrated offerings under a unified umbrella brand - Goldbach Audience for online advertising - Goldbach Interactive for conceptual and interactive communications solutions - Goldbach Media for TV, radio and out-of-home marketing - umbrella brand as the basis for expanding international business.
Küsnacht, October 5, 2010. Goldbach Media AG, the leader in the advertising marketing of private electronic, interactive and mobile media, has brought together its group companies under the umbrella brand Goldbach and operates, as of today, under the new name "Goldbach Group". IP Multimedia becomes "Goldbach Media", AdLINK becomes "Goldbach Audience" and orange8 "Goldbach Interactive". By integrating all business activities under the unified umbrella brand "Goldbach", the Goldbach Group aims to emphasize the breadth of it service offerings for the integrated marketing of private TV, radio and out-of-home as well as online media, thus creating the necessary conditions for further growth in Switzerland, Austria, Germany as well as in Southeastern and Eastern Europe.
This significant step provides Goldbach Media with a consistent and uniform presentation for its comprehensive range of services and products and establishes a umbrella brand under the "Goldbach" name. The holding company previously operating under the name Goldbach Media AG now becomes Goldbach Group AG.
Goldbach Audience The specialist for online marketing in Switzerland, Austria and the Adriatic region, AdLINK now operates under the new brand name "Goldbach Audience". Goldbach Audience enables the targeted placement of online advertising and develops innovative solutions for the rapidly growing market of performance marketing. A paradigm shift is occurring in online marketing. Network marketing, which is based on specialized databases, has started to supplement site marketing. As the leading provider in this area, Goldbach Media aims to actively participate in shaping this change and thus further strengthen its position in Southeastern and Eastern Europe.
Goldbach Interactive Goldbach's conceptual, design and technology offerings for all aspects of interactive communications and marketing solutions in the Internet and mobile channels are now bundled under the new brand name "Goldbach Interactive". Also integrated in the mobile area are the offerings of the expertise centre Goldbach Mobile. International demand for the services formerly provided by orange8 in Germany and Switzerland is constantly growing. Goldbach Interactive's extensive range of services simplifies the implementation of comprehensive online communications for advertising clients, while at the same time extending the Goldbach value chain.
Goldbach Media IP Multimedia, a provider of advertising marketing for radio and television since the founding of Goldbach in 2001, now operates under the new name "Goldbach Media". With its extensive know-how and track record of rapid growth, Goldbach Media is well positioned to extend its successful model of marketing exclusively private TV, radio and out-of-home in Switzerland to new international markets.
Goldbach expertise centres for specialty areas In addition to the three companies operating under the names Goldbach Audience, Goldbach Interactive and Goldbach Media, Goldbach Group offers all companies throughout its network specialized knowledge via expertise centres (Goldbach Mobile, Goldbach Search, Goldbach Social Media).
The companies in Poland, Romania, the Czech Republic and Russia that were taken over in the ARBOmedia acquisition in 2008 will continue to operate under the same names.
"Media convergence, the pace of which has accelerated due to digitalization, and the rise in online media use demand clearly structured and integrated marketing offerings under a unified brand," says Klaus Kappeler, CEO of Goldbach Group. "The new identity and the uniform name document the integrated know-how of Goldbach Group, which as marketer is at home in the worlds of TV, radio and the Internet. We are sending a clear signal to the markets and are laying the foundation for the internationalization of our successful business model. With its comprehensive offerings in consulting, creation and execution, Goldbach Group occupies a unique position between the advertising market and media."
Attachments with Announcement: http://resources.euroadhoc.com/us/mb9a1KHb
end of announcement euro adhoc
Further inquiry note:
Paul Riesen, Germaine Müller
Tel. +41 44 914 91 00
Mobile: +41 79 688 24 74
germaine.mueller@goldbachgroup.com
paul.riesen@goldbachgroup.com
Branche: Media
ISIN: CH0004870942
WKN: 487094
Index: SPI, SPIEX
Börsen: SIX Swiss Exchange / Main Standard