EANS-News: Goldbach Group AG
Goldbach's international sales office in London
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Corporate press release
Global online network reaches 400 million users Goldbach's international sales office in London
Kusnacht, February 14th, 2011. The Goldbach Group, the marketing leader for electronic, mobile and interactive media, starts selling international online advertising campaigns together with Adconion Media Group out of the Adconion office in London. Customers located in London shall be approached and serviced from this office in the future. The new network, which has arisen in partnership between Goldbach Audience, the ARBO network and Adconion, reaches 400 million Internet users through more than 3,000 premium websites around the world.
The Goldbach International team will work together in the future with Adconion Global Sales to sell advertising to international customers and agencies for the entire Goldbach Audience and ARBO network directly in London. Sites and portals in the Goldbach Audience network shall profit from these activities. The alliance between Goldbach Audience, the ARBO network and Adconion has created the first and only pan-European online network. It enables international customers and agencies to approach segmented target groups directly.
Goldbach Audience will specifically contribute its comprehensive know-how on the markets in Switzerland, Germany and Austria as well as Eastern Europe and the Adriatic region to this partnership. This network alone already represents over 2,000 websites exclusively.
Arndt Groth, President Europe, Adconion Media Group, is convinced about the success of the cooperation: "Through the combining of our portfolios, an unprecedented network is being created especially through the huge amount of exclusive premium Websites we can guarantee sustainable success for our clients - particularly for international campaigns". Martin Radelfinger, Chief Strategy Officer at Goldbach adds: "The joint sales team in London shall significantly contribute to opening access to international budgets for sites in our marketing network".
Goldbach Group company profile Goldbach Group is the leading network for electronic communications solutions as well as thelogistics centre for advertising in private electronic, mobile and interactive media such asTV, Internet TV, Radio, Out-of-Home, Online, In Game, Search Engine as well as Mobile Advertising. The Goldbach Group is headquartered in Switzerland (Kusnacht-Zurich) and is active inAustria, Germany as well as in Southeastern, Eastern Europe and Russia. Goldbach Group has been listed on the main market oft he SIX Swiss Exchange since June 15th, 2007 (valor no. 487094, ISIN CH0004870942, sympbol: GBMN). Further Information: www.goldbachgroup.com or www.goldbach.com
Adconion Media Group company profile Adconion Media Group
({www.adconion.com}[HYPERLINK: http://www.adconion.com]) is the
largest independent global audience and content network, reaching
nearly 350 million unique users - or one-third of the total global
Internet population - every month. Dedicated to true partnerships
with agencies and marketers, Adconion arms agencies with customized
technology and products designed in-house while delivering massive
global reach across multiple platforms through a single network, and
is an international leader in evolving the ad network model to
create, distribute and monetize video content. Adconion has 16
offices in 7 countries around the world, sits on the board of the
Interactive Advertising Bureau (IAB) and is a founding member of IASH
Europe.For more information, visit: {http://www.adconion.com}[HYPERLINK:
http://www.adconion.com]Attachments with Announcement: http://resources.euroadhoc.com/us/nQR87geb
end of announcement euro adhoc
Contact:
Paul Riesen, Germaine Müller
Tel. +41 44 914 91 00
Mobile: +41 79 688 24 74
germaine.mueller@goldbachgroup.com
paul.riesen@goldbachgroup.com
Branche: Media
ISIN: CH0004870942
WKN: 487094
Index: SPI, SPIEX
Börsen: SIX Swiss Exchange / Main Standard