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TAG Heuer SA

Tag Heuer Stands by Brand Ambassador Tiger Woods

LE CHAUX- DE-FONDS, Switzerland, December 21 (ots/PRNewswire)

Unlike
the misleading information issued on December 18th by Associated
Press, TAG Heuer confirms it will continue its partnership with Tiger
Woods, as per the following press release.
(Photo:  http://www.newscom.com/cgi-bin/prnh/20091221/371511 )
TAG Heuer confirms that it will continue its relationship with
Golf no.1 Tiger Woods but will respect his desire of privacy by
modifying his role in the coming months' marketing programs.
Tiger Woods became a TAG Heuer brand ambassador in 2002. The
relationship between the leader in prestigious sports watches and
chronographs since 1860 and Golf virtuoso Tiger Woods has always been
extremely professional and productive.
"The partnership with Tiger Woods will continue," said
Jean-Christophe Babin, President and CEO of TAG Heuer, "but we will
downscale the use of his image in certain markets for a period of
time, depending on his decision about returning to professional golf.
We will continue to actively support the Tiger Woods Foundation."

Contact:

CONTACT: Press contact: TAG Heuer: press@tagheuer.com , Francoise
BEZZOLA,+41-79-796-90-43

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Plus de actualités: TAG Heuer SA