FAST Technology to Bring Superior Search to Amp'd Mobile
Oslo, Norway (ots/PRNewswire)
Fast Search & Transfer(TM) (FAST(TM)), (OTC: FASRF ; OSE: FAST) the leading developer of enterprise search and real-time alerting technologies, today announced that Amp'd Mobile, the first mobile entertainment company created specifically for broadband wireless and youth, has selected FAST's search technology to help power its upcoming broadband wireless service.
Amp'd will leverage FAST Enterprise Search Platform (ESP) in its new offering scheduled to launch in late 2005. Amp'd Mobile's broadband wireless entertainment service will combine clarity and coverage with the fastest download speeds in North America. Amp'd will offer traditional services such as voice and text within a completely fresh user interface designed just for third-generation technology. With fully customizable handsets and content, Amp'd will bring a more relevant, personal experience to the wireless lifestyle including cutting edge music, video, community, entertainment, sports and gaming.
"FAST's powerful search applications and business manager toolsets will play a key role in giving our customers the best mobile entertainment experience seen to date," said Seth Cummings, VP of Internet and wireless content, Amp'd Mobile. "After evaluating the market, we believe FAST best understands our mobile entertainment approach and offers the most customizable and effective search solution available for our cross platform wireless and web experience. Within the context of our proprietary user interface, we are developing a road map of new features with FAST that are custom tailored to our demographic."
Within the Amp'd Live data deck, Amp'd Mobile subscribers will be able to access a wide range of music, sports, games, lifestyle and entertainment content. The company has announced deals with Universal Music Group, THQ, Moderati, Snoop Dogg, PRIMEDIA among others. Additional content deals will be announced as the company nears its launch this winter.
"Amp'd Mobile will be bringing an entirely new wireless entertainment experience to the next-generation of broadband wireless services and applications," explained John M. Lervik, FAST's chief executive officer. "We are committed to helping Amp'd transform the mobile marketplace and drive profitability at the same time."
FAST enables users to find exactly the information they want and need, quickly and accurately, wherever they are in the world. Five key factors affect the quality of the user experience: speed, relevancy, accuracy, freshness of content and personalized results. FAST focuses all five factors on every search to deliver the most accurate and viable results every time.
About Amp'd Mobile
Amp'd Mobile will be the first integrated mobile entertainment company for youth, young professionals and early adopters. By leveraging the power of broadband wireless (EVDO), Amp'd will offer traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a number of customizable options to meet each person's individual needs, Amp'd will bring a more relevant, personal experience to wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Launching in late 2005, more information can be found at www.ampdmobile.com.
About FAST
FAST creates the real-time search and filter technology solutions that are behind the scenes at the world's best known companies with the most demanding search problems. FAST's flexible and scalable integrated technology platform elevates the search capabilities of enterprise customers and connects people to the relevant information they seek regardless of medium. This drives revenues and reduces total cost of ownership by effectively leveraging IT infrastructure. FAST's powerful enterprise search technology solutions are used by more than 2,000 global customers and partners, including America Online (AOL), AT&T, Cardinal Health, CareerBuilder.com, Chordiant, CIGNA, CNET, Dell, Factiva, Fidelity Investments, Findexa, IBM, Knight Ridder, LexisNexis, Overture, Rakuten, Reed Elsevier, Reuters, Sensis, Stellent, Tenet Healthcare, Thomas Industrial Networks, T-Online, US Army, Virgilio (Telecom Italia), Vodafone, and Wanadoo.
FAST is headquartered in Norway and is publicly traded under the ticker symbol 'FAST' on the Oslo Stock Exchange. The FAST Group operates globally with presence in Europe, the United States, Asia Pacific, Australia, South America, and the Middle East. For further information about FAST, please visit www.fastsearch.com.
(c) 2005 Fast Search & Transfer ASA - Fast Search & Transfer, FAST, FAST ESP, FAST Data Search, FAST Marketrac, FAST AdVisor, FAST InStream, FAST ImPulse, FAST mSearch, FAST ProPublish and the FAST four-colored logo are trademarks of Fast Search & Transfer ASA. All rights reserved. FAST disclaims any proprietary interest in the marks and names of others. All other trademarks mentioned in this document are the property of their respective owners.
Contact:
Fast Search & Transfer, Jim McManus (U.S.), Tel: +1-781-274-6061
x202, fast@sparksource.com, Carine Zeier (Europe), Tel:
+47-23-01-13-47, +47-48-01-13-47 (Mobile), LPI Communications for
Amp'd Mobile, Melody Parrette/Leasa Ireland, Tel: +1-858-793-1079 or
+1-310-796-1936, melody@lpicommunications.com