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A Memory Chip for Every Person in the World

San Jose, California (ots/PRNewswire)

- Atmel's Total Serial Memory Production Eclipses World Population
Later This Month
Atmel(R) Corporation (Nasdaq: ATML). At approximately 3:30 p.m.
PST on March 24th, Atmel will reach a 12-year production volume of
6.4 billion serial EEPROM and serial Flash chips, a number, according
to United Nations' estimates, currently equaling the world's
population.
"This probably isn't the first semiconductor product to reach this
staggering number, but it is certainly impressive that a single
company can reach such a volume within a relatively short time," said
Alan Niebel, CEO of Web-Feet Research, Monterey, CA, who focuses on
the non-volatile memory market. "Atmel has consistently outrun its
competitors in serial memory sales in the last four years. Their
products are in everything."
Serial memories are used in a wide variety of applications for
storing data in consumer entertainment products, home appliances,
cordless and mobile phones, local area networks, personal computers
and peripherals, medical systems, cars, office automation equipment,
industrial machines and smart identification cards.
The ubiquity of serial memories in electronic products results
from their simplicity and because they're essential to nearly every
kind of electronic design. Unlike some other kinds of memory chips,
serial memories retain data when power is shut off. Because of their
amazingly broad application, it is almost certain that whoever reads
this, owns or uses at least one of these tiny Atmel memory chips as
they do other kinds of integrated circuits we're more familiar with
like microprocessors and DRAMs.
With a share of the serial memory market of about 34%, according
to Web-Feet Research, and a monthly output exceeding 100 million
units, Atmel annually produces as many of these chips as the current
population of China and uses enough gold bonding wire to nearly
traverse the US.
"For over twelve years the Serial clock has been ticking, counting
how many Serials we sold," said Paul Suciu, managing director for
Serial Interface Products with Atmel. "A few years ago, we set a goal
to exceed the explosive growth of the human population with our
production and exceed the number of people in the world! On March
24th at 3:30 p.m. 2005 we will reach that goal. We can say that there
is an Atmel Serial for every person on the planet!"
It took Atmel nearly twelve years to deliver the number of serial
memory chips equivalent to the world's population. At forecasted
production levels, it is estimated the company will reach a volume of
approximately twice the world's population in another five years.
Atmel serial memory devices evolved from its electrically erasable
programmable read-only memory (EEPROM) technology expertise and the
market's need for small, low pin-count, specialized interfaces, and
secured memory content when power is off. The company's innovation,
variety of packaging types and range of density offerings has helped
it maintain market leadership.
About Atmel
Atmel is a worldwide leader in semiconductor design and
manufacturing. Leveraging one of the industry's broadest intellectual
property (IP) technology portfolios, Atmel is able to provide the
electronics industry with complete system solutions. Focused on
consumer, industrial, security, communications, computing and
automotive markets, Atmel ICs can be found Everywhere You Are(SM).
NOTE: Atmel(R), logo and combinations thereof, and others, are
registered trademarks, and Everywhere You Are(SM) and others are
trademarks of Atmel Corporation or its subsidiaries.
    Information:
    Atmel corporate information may be retrieved at: http://www.atmel.com/ .
    Atmel Press Contacts:
     Ford Kanzler, Manager of Corporate Press Relations - USA and Asia
     Phone: +1-408-436-4343, Email:  fkanzler@atmel.com
     Veronique Sablereau, Corporate Communications Manager - Europe
     Phone: +33-1-30-60-70-68, Fax: +49-7131-67-2423,
     Email:   veronique.sablereau@atmel.com
Web site: http://www.atmel.com

Contact:

Ford Kanzler, Manager of Corporate Press Relations - USA and Asia,
+1-408-436-4343, or fkanzler@atmel.com, or Veronique Sablereau,
Corporate Communications Manager - Europe, +33-1-30-60-70-68, or fax,
+49-7131-67-2423, or veronique.sablereau@atmel.com, both of Atmel
Corporation

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Plus de actualités: Atmel Corporation