Atmel Extends Arrow Electronics Relationship to Include SiliconCity ASICs
San Jose, California (ots/PRNewswire)
- Increases Customer Design Services and Support
Atmel(R) Corporation (Nasdaq: ATML), a global leader in the development and fabrication of advanced semiconductor solutions, announced today it has extended its full franchise relationship with Arrow Electronics, to include SiliconCity(R) ASIC design services for North America.
Arrow's newly-formed Custom Logic Solutions Group, chartered to offer ASIC sales and design services, will complement Atmel's internal design teams by offering customers technical support, competitive NREs and reduced turn-around times. The extended relationship offers a substantial increase in Atmel's design resources. Atmel is gearing up for increased SiliconCity ASIC designs using its new 130nm Metal Programmable Cell Fabric (MPCF) technology. MPCF offers an alternative to traditional full-custom standard cell-based designs with competitive density, engineering and unit prices. Arrow(R) will be able to assist in the migration of FPGA plus ARM7(TM) and ARM9(TM) core-based standard product to customer defined MPCF platforms in as little as 12 to 15 weeks from net list to silicon.
Atmel manufactures their ICs in their own facilities using industry-leading process technologies. A wide range of embedded non-volatile memory (EE or Flash) options are offered in all its ASIC technologies. This makes ASICs even more viable as the movement to Flash-based SoCs for high-security markets increases.
According to Chris Miller, director for Arrow's CLS Group, "Atmel helps us fill the gap for low-cost designs with ARM(R)-based IP. In addition, their strength in the military, industrial, security and transportation markets is a great fit with both our existing and new target customer base."
"Arrow's dominant presence in the marketplace and their in-house design teams will be important factors for Atmel's growing ASIC business. SiliconCity ASICs offer a seamless migration from standard micros and FPGAs with a BOM reduction of up to 60%," said Jay Johnson, marketing director for Atmel's SiliconCity ASICs. "MPCF platform-based ASICs are a viable alternative to going into production with expensive FPGAs," he added.
For more details on Atmel's technologies and extensive IP portfolio, visit www.atmel.com or call one of Arrow's CLS application engineers for your next ASIC design.
About Atmel
Atmel is a worldwide leader in the design and manufacture of microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions. Focused on consumer, industrial, security, communications, computing and automotive markets, Atmel ICs can be found Everywhere You Are(R).
NOTE: Atmel(R), logo and combinations thereof, Everywhere You Are(R), SiliconCITY(R) and others, are registered trademarks, or trademarks of Atmel Corporation or its subsidiaries. ARM(R) is the registered trademark of ARM ltd. Other terms and product names may be trademarks of others.
Information:
For further information on Atmel's SiliconCITY(R) ASICs, go to http://www.atmel.com/products/ASIC/
Press Contacts:
Vicki McCann, Director Marketing Communications
Phone: +1-719-540-1724, Email: vmccann@cso.atmel.com
Helen Perlegos, Public Relations - USA and Asia Pacific Rim,
Phone: +1-408-487-2963, Email: hperlegos@atmel.com
Veronique Sablereau, Corporate Communications Manager - Europe
Phone: +33-1-30-60-70-68, Fax: +49-71-31-67-24-23,
Email: veronique.sablereau@atmel.comWeb site: http://www.atmel.com
Contact:
Vicki McCann, Director Marketing Communications, +1-719-540-1724, or
vmccann@cso.atmel.com, or Helen Perlegos, Public Relations - USA and
Asia Pacific Rim, +1-408-487-2963, or hperlegos@atmel.com, or
Veronique Sablereau, Corporate Communications Manager - Europe,
+33-1-30-60-70-68, or fax, +49-71-31-67-24-23, or
veronique.sablereau@atmel.com, all of Atmel Corporation