16.02.2005 – 10:05

End2End

Cable & Wireless Chooses End2End's Turnkey Managed Service Solution for Content Downloads

Aalborg, Denmark (ots/PRNewswire)

Cable & Wireless, the leading
provider of mobile communications services in Guernsey, and End2End,
Europe's leading B2B managed service solution provider for mobile
data services and content, today announced an exciting partnership.

Cable & Wireless Guernsey will implement a turnkey managed service
solution from End2End. The turnkey solution consists of End2End's
managed service Content Delivery Solution as well as a portfolio of
content including monophonic and polyphonic ringtones, realtones,
Java games, wallpapers, screensavers and video clips. End2End handles
all aggregation, testing and management of content on behalf of Cable
& Wireless Guernsey.

"A turnkey managed service solution enables Cable & Wireless
Guernsey to leverage economy of scale benefits typically only
available for large mobile operators," said Mark Briers, Director of
Mobile for Cable & Wireless Guernsey. "We partnered with End2End
thanks to their track record of delivering tangible business benefits
to industry leading customers."

"Deploying new mobile data propositions as turnkey managed service
solutions enable mobile operators of all sizes to achieve significant
technical and business benefits," said Søren Ravn, CEO of End2End.
"We are excited to start working with Cable & Wireless and further
strengthen our position as Europe's leading B2B managed service
solution provider for mobile data propositions."

About Cable & Wireless Guernsey

Cable & Wireless Guernsey provides a full range of
telecommunications services for business and residential customers.
These include voice and data, mobile and internet solutions, designed
to meet our customers' needs worldwide, and serve the requirements of
an expanding economy.

Cable & Wireless Guernsey is part of Cable & Wireless Regional,
one of the two core companies within the group.

Cable & Wireless Regional offers full telecommunications services
in 33 countries around the world. The second core but complementary
company, Cable & Wireless Global is focused on IP and data services
and solutions for business customers.

Cable & Wireless Guernsey brings the benefits of these operations
to the Bailiwick of Guernsey, building on the experience of an
operation with more than 100 years experience of operating locally.
Our policy is to focus on customers' requirements to develop network
infrastructure, launch innovative products and build on high levels
of customer service.

All this is backed by the financial strength and reach of one of
the world's major communications operators. For more information, go
to www.cw.com.

About End2End

End2End is Europe's leading B2B managed service solution provider
for mobile data services and content. End2End operates a unique
service delivery infrastructure, specifically designed for the
hosting, management, and delivery of mobile data services as managed
service solutions.

End2End offers a wide range of managed service solutions and
complementary professional services to meet the needs of mobile
operators, portals, media companies, content providers, and other
companies looking to launch mobile data services and content.
End2End's managed service solutions are currently powering the
delivery of data services and content across more than 55 mobile
operators in over 20 countries. End2End's customers include leading
companies such as Vodafone, Orange, Swisscom Mobile, Nokia, and Sony
NetServices. For more information about End2End, please visit
www.end2endmobile.com.

Contact:

For further information, please contact: Jody Delichte,
Communications Manager, End2End, Tel.: +44-(0)7780-842-594, E-mail:
jody.delichte@end2endmobile.com