Nortel Launches New Small to Medium Business Channel Partner Programme
London (ots/PRNewswire)
- Programme Facilitates Entry Into SMB Markets Through Incentives and Packaged Services
Nortel(x) (NYSE: NT ; TSX: NT) today announced the addition of a small and medium size business (SMB) programme to its new Accelerate>> partner initiative. The new SMB programme has been created for new and existing partners that sell to companies with up to 250 employees. The programme is designed to accelerate the profitability of these partners and increase the adoption of Nortel technology in the SMB sector throughout EMEA.
"We are bullish about the SMB market in EMEA, and the opportunities it represents for Nortel and our channel partners," said Peter Kelly, president, Enterprise EMEA, Nortel. "Our compelling proposition for the entrepreneurial SMB reseller includes a highly successful and expanding SMB solutions portfolio, dedicated services and incentives, and the expertise and resources to provide local support and people. Leveraging this package, we believe that our SMB partners are designed to help penetrate new markets and create profitable business opportunities."
Prior to the creation of the programme, Nortel conducted market research to identify and understand the specific needs of the SMB reseller. As a result, the Partner Programme was designed to provide SMB channel partners with a set of comprehensive support options and a range of financial incentives. SMB Partners have direct access to marketing and sales resources designed to support customer acquisition and accelerate sales.
"Nortel truly understands the needs of the SMB reseller. Why? Because they listen," said Paul Fullman, product manager, Datasharp. "A lot of vendors have strong views about how their partners should do business, but Nortel takes time to understand our needs and the needs of our customers. Their approach is, 'tell me what it is you need in order to sell' and they then offer all the support needed to make that sale happen. We found this approach to be very refreshing coming from a company of Nortel's size and pedigree."
Accelerate>> is Nortel's enhanced and simplified partner programme proposition that represents the next step in the Company's EMEA Channel Strategy. Accelerate>> builds on Nortel's existing partner programme framework, allowing its enterprise and SMB partners to continue to build on their investment in Nortel solutions accreditation and infrastructure and to work together in growing top-line revenues, expanding technology portfolio opportunities and offering margin-rich returns on that business. Accelerate>> also makes it easier for new partners to engage with Nortel for the first time and choose where and how we can work together best.
About Nortel
Nortel is a recognized leader in delivering communications capabilities that enhance the human experience, ignite and power global commerce, and secure and protect the world's most critical information. Our next-generation technologies, for both service providers and enterprises, span access and core networks, support multimedia and business-critical applications, and help eliminate today's barriers to efficiency, speed and performance by simplifying networks and connecting people with information. Nortel does business in more than 150 countries. For more information, visit Nortel on the Web at www.nortel.com. For the latest Nortel news, visit www.nortel.com/news.
Certain information included in this press release is forward-looking and is subject to important risks and uncertainties. The results or events predicted in these statements may differ materially from actual results or events. Factors which could cause results or events to differ from current expectations include, among other things: the outcome of regulatory and criminal investigations and civil litigation actions related to Nortel's restatements and the impact any resulting legal judgments, settlements, penalties and expenses could have on Nortel's results of operations, financial condition and liquidity, and any related potential dilution of Nortel's common shares; the findings of Nortel's independent review and implementation of recommended remedial measures; the outcome of the ongoing independent review with respect to revenues for specific identified transactions, which review will have a particular emphasis on the underlying conduct that led to the initial recognition of these revenues; the restatement or revisions of Nortel's previously announced or filed financial results and resulting negative publicity; the existence of material weaknesses in Nortel's internal control over financial reporting and the conclusion of Nortel's management and independent auditor that Nortel's internal control over financial reporting is ineffective, which could continue to impact Nortel's ability to report its results of operations and financial condition accurately and in a timely manner; the impact of Nortel's and NNL's failure to timely file their financial statements and related periodic reports, including Nortel's inability to access its shelf registration statement filed with the United States Securities and Exchange Commission (SEC); the impact of management changes, including the termination for cause of Nortel's former CEO, CFO and Controller in April 2004; the sufficiency of Nortel's restructuring activities, including the work plan announced on August 19, 2004 as updated on September 30, 2004 and December 14, 2004, including the potential for higher actual costs to be incurred in connection with restructuring actions compared to the estimated costs of such actions; cautious or reduced spending by Nortel's customers; increased consolidation among Nortel's customers and the loss of customers in certain markets; fluctuations in Nortel's operating results and general industry, economic and market conditions and growth rates; fluctuations in Nortel's cash flow, level of outstanding debt and current debt ratings; Nortel's monitoring of the capital markets for opportunities to improve its capital structure and financial flexibility; Nortel's ability to recruit and retain qualified employees; the use of cash collateral to support Nortel's normal course business activities; the dependence on Nortel's subsidiaries for funding; the impact of Nortel's defined benefit plans and deferred tax assets on results of operations and Nortel's cash flow; the adverse resolution of class actions, litigation in the ordinary course of business, intellectual property disputes and similar matters; Nortel's dependence on new product development and its ability to predict market demand for particular products; Nortel's ability to integrate the operations and technologies of acquired businesses in an effective manner; the impact of rapid technological and market change; the impact of price and product competition; barriers to international growth and global economic conditions, particularly in emerging markets and including interest rate and currency exchange rate fluctuations; the impact of rationalization and consolidation in the telecommunications industry; changes in regulation of the Internet; the impact of the credit risks of Nortel's customers and the impact of customer financing and commitments; general stock market volatility; negative developments associated with Nortel's supply contracts and contract manufacturing agreements, including as a result of using a sole supplier for a key component of certain optical networks solutions; the impact of Nortel's supply and outsourcing contracts that contain delivery and installation provisions, which, if not met, could result in the payment of substantial penalties or liquidated damages; any undetected product defects, errors or failures; the future success of Nortel's strategic alliances; and certain restrictions on how Nortel and its president and chief executive officer conduct business. For additional information with respect to certain of these and other factors, see the most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q filed by Nortel with the SEC. Unless otherwise required by applicable securities laws, Nortel disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
(x) Nortel, the Nortel logo and the Globemark are trademarks of Nortel Networks.
Use of the terms "partner" and "partnership" does not imply a legal partnership between Nortel and any other party.
www.nortel.com
Contact:
Tara Sinclair, Tel: +44-1628-432-435, tsinclai@nortel.com