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MATCH Hospitality AG

MATCH Hospitality AG appoints SPORTSWORLD as its Exclusive Sales Agent for the United Kingdom and the Republic of Ireland for the 2010 FIFA World Cup™ Hospitality Programme

Zurich/London (ots)

MATCH Hospitality AG, the worldwide
exclusive rights holder of the FIFA Hospitality Programme until 2014,
appointed SPORTSWORLD as its exclusive sales agent for the United
Kingdom and the Republic of Ireland for the Official Hospitality
Programme of the FIFA Confederations Cup 2009 and the 2010 FIFA World
Cup South Africa™.
The FIFA Hospitality Programme offers guests a wide range of
services such as match tickets, facilities at the stadiums (including
private suites and lounges, marquee tents, gourmet catering,
preferential parking, transportation, entertainment and gifts) and,
for the first time, optional Full Hospitality Packages including
tourism activities, accommodation and transportation in South Africa
and neighbouring countries. The full hospitality product portfolio
will be offered worldwide to corporations, other entities and also to
individuals.
Jaime Byrom, Executive Chairman of MATCH Hospitality commented:
"MATCH Hospitality is happy to have a partner on board for the
traditional football hospitality markets of the British Isles, who
has established a successful business network in these important
markets. SPORTSWORLD's experience and existing relationships will, no
doubt, contribute to the overall success of the FIFA Hospitality
Programme."
"We are happy to team up with one of the worldwide key players in
the hospitality business for the sales of the 2010 FIFA World Cup™
Hospitality Programme", said Pascal Portes, Chief Operating Officer
of MATCH Hospitality. "We are convinced that our sales alliance
represents the best option for MATCH Hospitality due to SPORTSWORLD's
existing market knowledge and networks within the important UK and
Irish markets."
Chad Lion-Cachet, Chief Executive of Sportsworld, added: "We are
delighted to have been awarded this exclusive appointment. The 2010
FIFA World Cup  South Africa™ promises to be an incredible
experience, and Sportsworld is pleased to be able to officially
service corporate interest in the event."
MATCH Hospitality and the FIFA Hospitality Programme
FIFA appointed MATCH Hospitality as the worldwide exclusive rights
holder of the FIFA Hospitality Programme that includes the FIFA
Confederations Cup South Africa 2009 and the 2010 FIFA World Cup in
South Africa™, the FIFA Women"s World Cup Germany 2011™, the
FIFA Confederations Cup 2013 and the 2014 FIFA World Cup Brazil™.
MATCH Hospitality AG is based in Zurich (Switzerland) with offices in
Johannesburg and the company's shareholders are Byrom Holdings plc,
Dentsu Inc., Infront Sports & Media AG and Bidvest Hospitality (Pty).
MATCH Hospitality is the only company worldwide that is officially
allowed by FIFA to offer and guarantee exclusive hospitality packages
including tickets and services for every match of the FIFA
Confederations Cup 2009 and the 2010 FIFA World Cup™ through its
appointed sales agents.
About SPORTSWORLD
Sportsworld delivers memorable experiences at the world's most
talked about sporting and cultural occasions. Founded in 1980,
Sportsworld has nearly 30 years of major event experience which
includes delivering hospitality and travel programmes at 13 Olympic
Games, 7 FIFA World Cups, 6 UEFA Championships and 18 Wimbledon
Championships. Sportsworld supports event sponsors and blue chip
corporations to achieve their business objectives through hospitality
and helps travelling families and sports fans to fulfill their dreams
of being part of the world's biggest events.  The company has offices
in the UK, China, Australia and South Africa.

Contact:

Peter Csanadi
Head of Marketing & PR
MATCH Hospitality AG
Phone: +41/43/222'68'22
Mobile: +41/79/665'30'78
E-Mail: peter.csanadi@match-hospitality.com
Internet: www.FIFA.com/hospitality

Sportsworld
Helen Philip or Jeremy Goodwin
Phone: +44/(0)1235/555'844
Internet: www.sportsworld.co.uk

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