Motion network Holding is running today its policy of local partnerships implementation in Europe.
Paris (euro adhoc) -
Motion Network Holding implementiert Länderpartnerschaftsvereinbarung mit Spectrum Optim Moscau, gestützt von Crossinvestbank
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stock market/media
Motion network Holding is running today its policy of local partnerships implementation in Europe. These platforms will be in charge of domestic advertising sales, local content production and e-commerce solutions. MNTV is pleased to announce the conclusion of a deal with Spectrum Optim Moscow backed up by Crossinvestbank, for the exploitation of Russia, Belarus, Kazakhstan, and Georgia. Konstantin Vitkin (major Russian TV producer) and Andrei Alkema (Crossinvestbank partner) will hold the business here and will profit on the Eurasian Academy network to supply local content.
The advertising market have surged in the last decade, reaching $6 billion and representing a 32 percent increase from last year. There are a variety of big companies on the market with unlimited ad budgets, but limited advertising opportunities. They include alcohol, tobacco, and beer companies that for the most part can't advertise on TV and have practically taken over the market for outdoor advertising. Everyone else has to compete for the remaining space, which keeps prices high." By some measures, Russia is, in fact, the world's fastest-growing advertising market.
Spectrum expects to reach 0,2% of market share by end of 2009, Motion Network Holding remains majority shareholder 75% with the new entity, Motion Network will supply 90% of programmes subtitled in Russian. Royal Bank of Scotland, Motion Network corporate bank will organize the cash pulling on profits as long as the accounting systems remain different from the international ones.
Today Motion Network is in talks with major partners in all Europe reviewing technical details about subtitles or stakes' percentage.
"We thought it could have been much longer to attract local partners; today our problem is the selection of a partner among all interested institutions ready to go with us" said Julie Guetta head of business development in Motion France.
end of announcement euro adhoc
Further inquiry note:
Christophe Kourdouly
Telefon: +33 1 72 100 214
E-Mail: py@motionnetwork.com
Branche: Media
ISIN: GB00B291K520
WKN: A0M910
Börsen: Börse Frankfurt / Open Market