16.04.2010 – 16:28

WBR & FinRoad

TradeTech is Now Also Online With TradeTechOnline.com and Will Benefit From a Strong Partnership With FinRoad

London, April 16, 2010 (ots/PRNewswire)

Over 2000 senior traders from
buy and sell side firms are gathering at the 10th annual TradeTech
2010 conference and expo on the 20th - 22nd April 2010 in London.

This year, organizers of the TradeTech event decided to
strengthen the effectiveness of the conference by increasing the
meeting opportunities among all participants through a dedicated
networking website, pre and post event: TradeTechonline.com.

    This space allows each participant to browse and search on:
    - The program schedule and profile of each speaker,
    - The list of sponsors and those representing them,
    - The complete catalogue of exhibitors and teams present at each
      exhibition stand
    - The full list of participants and organizers (via a search engine
      based on business criteria)

Initiate a dialogue with participants, find the right people and
arrange appointments in advance

    Each category allows any TradeTech participant to:
    - Initiate a chat with the speakers pre-event to discuss their conference
      topic expectations
    - Anticipate who will be on the stands to advertise services
    - Schedule appointments with exhibitors
    - Trace known persons
    - Arrange business appointments with members on a direct dialogue basis
    - Continue discussions with fellow participants post event

During the three days of the TradeTech event, all participants
will be able to access TradeTechOnline.com and the WBR team will be
onsite to help new comers to the service navigate the website and
identify how the system can help individuals to meet business
objectives.

An efficient partnership with The Financial Markets Network:
FinRoad.com

WBR has selected FinRoad to set TradeTechOnline.com.

The entirety of this site is produced, developed and hosted on
the Financial Markets Social Network platform: FinRoad.com.

    This partnership benefits to WBR in two ways:
    - It rapidly implements a networking site dedicated to TradeTech
      completely customized both in terms of graphic and functionality
    - It allows each participant to benefit from the 20 000 members of the
      FinRoad networking site developed specifically in the financial world
      markets.

About WBR

WBR is the one of the world's biggest large-scale conference
company and part of the PLS group, one of the world's leading
providers of strategic business intelligence with 16 offices
worldwide.

Every year over 10,000 senior executives from Fortune 1000
companies attend over 100 annual conferences - a true "Who's Who" of
today's corporate world. From Defence events in Prague to Logistics
conferences in Arizona and Finance summits in Hong Kong, WBR is
dedicated to exceeding the needs of its customers around the world.

About FinRoad

FinRoad for Financial Markets professionals

FinRoad is a fast-growing networking platform for Financial
Markets professionals, with free and exclusive smart matching tools
to detect and develop business, career and networking opportunities
based on a sophisticated classification of financial markets by
sub-sectors, functions and asset class expertise.

In order to deliver the most relevant content and suggest the
most useful connections, FinRoad uses a sophisticated matching engine
based on a unique matrix created by its experienced management and
their deep understanding of the industry and the goals and challenges
of each line of work.

Opened on an invitation-only basis in 2009, FinRoad quickly
became a leading Online Community for professionals in Financial
Markets, with members in more than 100 countries across the sector
including trading, investment banking, asset management, hedge funds,
brokerage, etc.

FinRoad for Financial Services companies

FinRoad (http://www.finroad.com) also offers companies from the
industry (brokers, asset management firms, exchanges, data/software
vendors, etc) highly targeted marketing tools based on its new B2B
marketing and social media platform that helps these organizations
to:

- know their customer better and manage customer loyalty in the
      long term through dedicated services for client communities (example
      tratetechonline.com)
    - develop their business and find new clients in the Financial
      Markets sector through the power of very targeted marketing activities
      using social media.
    For further information, please contact:
    Hannah McCulloch
    Head of TradeTech Marketing
     Hannah.mcculloch@wbr.co.uk
    +44(0)20-7368-9439
    Arnould Moyne
    FinRoad, CEO
     amoyne@finroad.com
    +33-9-52-29-22-67
    Follow us on Twitter
    @FinRoad,
    @Fin_Events

Contact:

CONTACT: For further information, please contact: Hannah McCulloch,
Headof TradeTech Marketing, Hannah.mcculloch@wbr.co.uk,
+44(0)20-7368-9439;Arnould Moyne, FinRoad, CEO, amoyne@finroad.com,
+33-9-52-29-22-67; Followus on Twitter, @FinRoad, @Fin_Events