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EANS-News: Identive Group Inc.
Identive Group further expands its Multicard brand

RockWest changes its name to Multicard
  Corporate news transmitted by euro adhoc. The issuer/originator is solely
  responsible for the content of this announcement.
Company Information
Subtitle: RockWest changes its name to Multicard
Santa Ana, California, Ismaning, Germany and Denver, Colorado, 
September 22, 2010 (euro adhoc) - Identive Group, Inc. (NASDAQ: INVE;
Frankfurt Stock Exchange: INV), a provider of products, services and 
solutions for the security, identification and RFID industries, today
announced the expansion of its signature Multicard brand into the 
United States. Following its acquisition by Identive in April of this
year, RockWest Technology Group today announced that it will adopt 
the name of Multicard, joining with sister companies in Europe and 
Australia.
The U.S. operations of Multicard provide integrated credentialing and
identity management solutions for the education, government, 
healthcare and gaming markets. The Company´s secure ID solutions 
include photo-identification, credential issuance, integrated 
emergency management and electronic security systems. Headquartered 
in Denver, Colorado, Multicard U.S. also has offices in Los Angeles, 
California; Phoenix, Arizona; and Albuquerque, New Mexico.
"We are proud to announce our name change to Multicard and to align 
ourselves more closely with the Multicard family of companies," said 
George Levy, president of Multicard U.S. "The Multicard brand stands 
for significant expertise in the advanced design, manufacturing and 
issuance of secure credentials, as evidenced by the division´s recent
selection to provide ID management technology and services both for 
the German government´s electronic citizen ID program and Rabobank's 
employee cashless payment scheme. As a Multicard company, we will be 
able to offer our customers the benefit of a global view of 
state-of-the-art, integrated security and ID solutions while 
maintaining and expanding the local presence we have enjoyed for many
years."
"RockWest has built a strong business and an impressive reputation in
ID systems, making it the ideal platform for the launch of Multicard 
in the U.S. Like our other Multicard operations in Australia, 
Germany, Switzerland and the Netherlands, RockWest brings substantial
expertise in providing secure ID management solutions and services, 
along with a unique understanding of the U.S. ID management and 
credentialing market. As a member of our Multicard division, they can
support Multicard´s expansion to additional regions and markets in 
the U.S. and help advance Multicard's global brand in identity 
management solutions," said Ayman S. Ashour, chairman and chief 
executive officer of Identive Group.
About Multicard Multicard, a business unit of Identive Group, Inc. 
(NASDAQ: INVE; FSE: INV), is a worldwide supplier of card solutions 
for secure identification programs, with in-house capabilities for 
credential issuance, personalization and fulfillment services for the
consumer, government, education, healthcare and corporate markets. 
Multicard offers ID systems management and engineering services as 
well as full implementation and program management. Multicard also is
a provider of enrollment, emergency management and accreditation 
solutions using data capture equipment for ePassport and other 
government ID and corporate ID applications. For additional 
information, visit www.multicard.com.
About Identive Group Identive Group (NASDAQ: INVE; Frankfurt Stock 
Exchange: INV) is an international technology group focused on 
building the world´s signature company in secure identification-based
technologies. Through its group of recognized brands, Identive 
provides leading-edge products and solutions in the areas of physical
and logical access control, identity management and RFID systems to 
governments, commercial and industrial enterprises and consumers. The
organization´s growth model is based on a combination of disciplined 
acquisitive development and strong technology-driven organic growth 
from its member companies. For additional info visit: 
www.identive-group.com.
Contacts:
United States:
Jessica Haggerty, +1 303 477-3338 ext 118,  jhaggerty@multicard.com
Darby Dye, +1 949 553-4251,  ddye@identive-group.com
Europe:
Fabien B. Nestmann, +41 44 839 7007,  fnestmann@identive-group.com
end of announcement                               euro adhoc

Further inquiry note:

Herr Fabien B. Nestmann
Tel.: +49 89 9595-5544
E-Mail: investorrelations@identive-group.com

Branche: Computing & Information Technology
ISIN: US45170X1063
WKN: A1C0ZG
Index: Prime All Share, NASDAQ
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade
New York / regulated dealing

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