29.07.2011 – 08:02

Identive Group Inc.

EANS-News: Identive Group Inc.
Identive Group to Supply Over One Million NFC Tags for Global Smartphone Campaign

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Marketing


Santa Ana and Ismaning, Germany - July 29, 2011 (euro adhoc) - Identive Group,
Inc. (NASDAQ: INVE, Frankfurt: INV), a provider of products, services and
solutions for the identification, security and RFID industries, today announced
its selection by a leading mobile handset manufacturer to design and supply more
than one million near field communication (NFC) tags over the next six months.
The tags will be included in-box with each purchase of an NFC-enabled smart
phone to enhance consumers´ day-to-day mobile experience with a variety of NFC
applications.

"Using the NFC tags is easy," explained Scott Austin, international sales vice
president for Identive´s Transponder Division. "Touching the phone to an NFC tag
automatically triggers on-phone NFC applications, such as linking to a web
address or URL, dialing a specific phone number, or having a map pop up to show
nearby points of interest. Including the tags in-box is a great way to introduce
NFC applications to consumers. We are excited to help pioneer innovative
consumer programs that promote the use of NFC for mobile applications."

The industry standard NFC tags incorporate Identive´s proprietary antenna design
and RFID inlay manufacturing technology and can be read with any standard NFC
phone. The tags will be delivered through Identive´s Smartag subsidiary. 

"The promise of NFC is that it will both simplify and enrich our daily
activities, and Identive is helping to deliver on this promise by providing the
technology components to build an NFC user infrastructure for the millions of
NFC-enabled devices that will become available over the next few years," said
David Holmes, Identive´s vice president of Mobility & NFC Solutions. "Identive´s
NFC smart tags and labels are highly differentiated in consumer tangible
features such as read range and durability. Our ability to offer high speed
printing on sensitive electronic components, a large range of antenna designs
and a wide variety of tags including the four standard industry types makes us a
logical choice for both global and region-specific NFC programs."

About Identive Group 
Identive Group, Inc. is an international technology company focused on building
the world's signature group in secure identification-based technologies. The
businesses within Identive Group have deep industry expertise and are well-known
global brands in their individual markets, providing leading-edge products and
solutions in the areas of physical and logical access control, identity
management and RFID systems to governments, commercial and industrial
enterprises and consumers. Identive's growth model is based on a combination of
strong technology-driven organic growth from the businesses within the group and
disciplined acquisitive development. For additional info visit:
www.identive-group.com.


Further inquiry note:
Frau Annika Oelsner
Tel.: +49 89 9595-5220
E-Mail:  aoelsner@identive-group.com

end of announcement                               euro adhoc 
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company:     Identive Group Inc.
             Carnegie Ave., Bldg. B  1900 
             US-CA 92705  Santa Ana
phone:       +1 949 553 4280
FAX:         +49 89 9595-5555
mail:         investorrelations@identive-group.com
WWW:         http://www.identive-group.com
sector:      Computing & Information Technology
ISIN:        US45170X1063
indexes:     NASDAQ
stockmarkets: Nasdaq: New York, free trade: Berlin, Hamburg, Stuttgart,
             Düsseldorf, München, Open Market / Entry Standard: Frankfurt 
language:   English