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Identive Group Inc.

EANS-News: Identive Group Inc.
INNOVATIVE IDENTIVE PAYMENT TAG FOR MOBILE PHONES USED AT LONDON 2012 OLYMPICS

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Marketing

Subtitle: Unique tomPAY™ NFC tag enables mobile contactless payment for 100,000
visitors at London Olympic hospitality events

London, England, July 25, 2012 (euro adhoc) - Identive Group, Inc. (NASDAQ:
INVE; Frankfurt: INV), a provider of products and services for the
identification, security and RFID industries, today announced that its
innovative tomPAY™ NFC tag technology is being deployed and used for a payment
application at large hospitality events at the Olympics.

tomPAY™ features a unique remove and stick form factor that allows it to be
manufactured using standard ISO PVC card manufacturing process. tomPAY™ can be
used as conventional contactless cashless payment card or the NFC Tag portion
can be peeled off and affixed to a mobile phone. When placed on a mobile device,
tomPAY™ enables contactless mobile payments and also can be used for loyalty or
other applications. tomPAY™ can be adapted to support EMV-compliant (SDA/DDA)
chips, opening new opportunities for card makers and issuers to provide their
customers with an EMV-enabled tap-and-go experience. 

"We are excited that our new tomPAY™ product is used at a major event like the
London Olympics shortly after its launch a few weeks ago. We are gratified that
tomPAY™ has been accepted and is expected to be used by up to 100,000 visitors
for mobile payment at hospitality events in London," said Dr. Manfred Mueller,
COO of Identification Products for Identive. "This is a great occasion to
showcase our innovative NFC tags and our proprietary patented and patent pending
technology in a challenging environment with a large number of users and daily
transactions."

Identive developed its patented tom™ technology ("tag on metal") to overcome the
issues inherent to RFID performance when in contact with metal surfaces. The
performance of conventional RFID tags is adversely affected by exposure to
interference generated from metals, such as the components of mobile phones. 


About Identive
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the
world's signature company in Secure ID. The company's products, software,
systems and services address the markets for identity management, physical and
logical access control, cashless payment, NFC solutions and a host of
RFID-enabled applications for customers in the government, enterprise, consumer,
education and healthcare sectors. Identive's mission is to build a lasting
business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive expansion. The
company delivers up-to-date information on its activity as well as industry
trends through its industry-leading social media initiatives and educational
resource, AskIdentive.com. For additional information, please visit
www.identive-group.com or follow on Twitter at @IdentiveGroup.

Note: tom™ is a registered trademark and tomPAY™ is a trademark of Identive
Group, Inc. All other trademarks are the property of their respective owners.


Further inquiry note:
Mr. Lennart Streibel
Tel.: +49 89 9595-5195
E-Mail:  lstreibel@identive-group.com

end of announcement                               euro adhoc 
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company:     Identive Group Inc.
             Carnegie Ave., Bldg. B  1900 
             US-CA 92705  Santa Ana
phone:       +1 949 553 4280
FAX:         +49 89 9595-5555
mail:         investorrelations@identive-group.com
WWW:         http://www.identive-group.com
sector:      Computing & Information Technology
ISIN:        US45170X1063
indexes:     NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
             Nasdaq: New York, Open Market / Entry Standard: Frankfurt 
language:   English

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