EANS-News: Identive Group Inc. IDENTIVE LAUNCHES TAGTRAIL CLOUD-BASED NFC
MOBILE SERVICES PLATFORM AT WIMA
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Corporate news transmitted by euro adhoc. The issuer/originator is solely
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Subtitle: Tagtrail delivers dynamic, personalized content to mobile devices via
NFC tags and QR codes
Marketing
SAN FRANCISCO, Calif., November 27, 2012 (euro adhoc) - Identive Group, Inc.
(NASDAQ: INVE; Frankfurt: INV), a provider of solutions and services for the
identification, security and RFID industries, today announced the commercial
launch of its cloud-based mobile services platform, Tagtrail, which allows
advertisers, retailers and organizations in the education, hospitality and
numerous other markets to deliver dynamic, personalized content and services to
users' mobile devices via near field communication (NFC) and other electronic
discovery technologies. Identive will be demonstrating Tagtrail at the WIMA NFC
USA 2012 conference in San Francisco, California November 27-29.
"Following beta trials, the commercial availability of Tagtrail now lets
organizations of any size design, launch and dynamically manage mobile
advertising or information campaigns, using NFC and QR code technology to
deliver personalized content into consumers' mobile devices. Tagtrail's
Web-based administration console makes it easy to program and update NFC or QR
tags with multiple variations of content, so that each person who taps a tag
receives personalized information or services. Consumers can also use Tagtrail
at home to automate digital tasks such as WiFi pairing and to connect with
family and friends. Tagtrail's consumer interface also includes tight
integration with social media platforms, enabling a single tap to go viral and
providing a powerful way to promote brands, events and services," said David
Holmes, vice president Mobility & NFC Solutions for Identive.
Tagtrail's Web console simplifies campaign management from initial set-up to
tracking customer engagement. To begin, customized NFC tags can be ordered from
Tagtrail's website at www.tagtrail.com for deployment at home or within a
restaurant, campus or other business environment. Next, campaign administrators
can easily assign desired content and services to each tag using the Tagtrail
Web console. Each NFC or QR tag is assigned a unique identifier and is linked to
Tagtrail's cloud-based content delivery system and analytics platform, opening a
wide range of possibilities for personalized, targeted engagements. Once tags
are in place, real-time feedback from every tag-tapping event allows campaign
owners to analyze customer uptake and preferences and tune messaging
accordingly. Tag content can be updated to target specific audiences, deepen
customer engagement or simply deliver new information or services. The Tagtrail
service accommodates any number of tags and users. Web APIs offer built-in
support for developers who wish to tap into Tagtrail's core tag event handling
engine to create their own vertical market applications and services.
Tagtrail's support for both NFC and QR technologies allows it to work with
virtually all smart phones and tablets, including iPhones, iPads, Blackberries
and devices running on Google's Android and Microsoft's Windows Mobile operating
systems. When consumers tap an NFC tag or scan a QR code linked to the Tagtrail
platform, they receive exciting, personalized content and services, such as
coupons or offers, quick access to social media check-in, or secure connections
to WiFi or other applications. At home, Tagtrail can manage content on NFC
refrigerator magnets or QR code stickers to help family members share weekly
schedules or view the latest photos of the grandkids. Tagtrail can be used with
an opt-in app that further simplifies content delivery for consumers,
eliminating the need to open the phone's camera or search websites. Consumers
can also shape their own experience by using the app to set preferences, save,
organize and filter tag content on their mobile devices, and later enjoy
re-living the experience from favorite tags and sharing it with their social
networks.
"Consumers are increasingly choosing mobile phones and tablets as their
preferred interface to consume data, access the Internet and connect with social
networks, so we designed Tagtrail to deliver content to mobile devices in a way
that is personal, immediate, and easy to view and share. NFC is the perfect
technology to deliver mobile content; but with NFC phones just beginning to hit
the market, we included support for QR codes as well so that Tagtrail is
accessible by anyone using virtually any type of mobile device, " stated Ayman
S. Ashour, chairman and chief executive officer of Identive. "Tagtrail's
Web-based management capabilities and its powerful software engine are built on
Identive's expertise in cloud and NFC technologies and further strengthen
Identive's unique position in both mobility and NFC."
Identive's patent-pending Tagtrail platform is offered as a complete solution
that includes cloud-based content delivery and analytics services, NFC tags and
the mobile user app. Several service plans are available to suit each customer's
needs. For more information, visit Identive's Tagtrail website at
www.tagtrail.com.
About Identive
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the
world's signature company in Secure ID. The company's products, software,
systems and services address the markets for identity management, physical and
logical access control, cashless payment, NFC solutions and a host of
RFID-enabled applications for customers in the government, enterprise, consumer,
education and healthcare sectors. Identive's mission is to build a lasting
business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive expansion. The
company delivers up-to-date information on its activity as well as industry
trends through its industry-leading social media initiatives and educational
resource, AskIdentive.com. For additional information, please visit
www.identive-group.com or follow on Twitter at @IdentiveGroup.
Note: Identive, the Identive logo and Tagtrail are trademarks of Identive Group,
Inc, registered in many jurisdictions worldwide. All other company, product or
service names may be trademarks or registered trademarks of others and are the
property of their respective owners.
Further inquiry note:
Darby Dye, +1 949 553-4251, ddye@identive-group.com
Lennart Streibel, +49 89 9595-5195, lstreibel@identive-group.com
end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
Nasdaq: New York, Open Market / Entry Standard: Frankfurt
language: English